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We live in a highly competitive business world and success depends on multiple factors and adopting sound and innovative marketing strategies. Telesales is one such strategy that is gaining in importance day by day.
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B2B Telesales – A Great strategy for Business Growth Introduction: We live in a highly competitive business world and success depends on multiple factors and adopting sound and innovative marketing strategies. Telesales is one such strategy that is gaining in importance day by day. Concept of B2B Telesales: Telesales is just one form or aspect telemarketing. It is used in the world of business to clinch a sale of product or service. The telesales call is considered a failure if no sale is generated and closed. On the other hand, B2B telemarketing has a broader purpose of generating business interest, create further contact, and build cordial business relationships.Telesales can take two forms – B2B and B2C. The second form is directed at boundary consumers. Link between Telesales and Business Lead Generation: One of the key purposes served by systematic telemarketing is lead generation. Lead generation is the effort to create interest among potential consumer and help them seek further information and support to buy the products. or services of a businessThe lead so obtained can be effectively utilized to achieve the tele-sales. Conclusion: Telesales coupled with lead generation can go a long way in enhancing the growth and development of new as well as established business enterprises. It is the way forward in today’s business world.