How Telemarketing Agencies help you retain customers

1. How Telemarketing Agencies help you retain customers Finding telemarketing agencies is hard work. But what is harder is to build a relationship of trust once they do turn customers. It takes years to nurture the relationship and take it to a level where both parties have unflinching confidence in each other. Having said that, would it be wrong to say that it makes more business sense to spend more efforts in trying to retain an existing customer as compared to allocating resources to find a new one and put in more hard work to build trust. This does not mean that one should not make marketing efforts but one should pay more attention to an existing client so that the efforts that have been made over the years do not go waste. You will be surprised at how often this aspect is neglected and how many companies never ever look at their existing client list and allow the relationship to fester and wither away without making an iota of effort to retain them. In hindsight they do end up realizing that the efforts to retain an existing customer could have been way lesser and easier then compared to finding, convincing and servicing a new customer. Then, there are telemarketing companies that do have a realization of this but make the mistake of only targeting their key clients and ignoring the smaller ones. This is a not advisable as the combination of smaller clients also racks up to a good number. Building these small clients has also costed in terms of time spent and effort. Ignoring them also means that they would eventually land in the net of your competitors boosting their business growth. All clients should be treated equally when it comes to customer retention efforts. Depending on only the larger clients means that any down turn could have a massive adverse effect on your business. But how can telemarketing agencies help in retaining these customers. We may be living in the digital age but the good old fashioned way of keeping in touch over a phone call will always have its positive effects when considered over an emotionless email or text message. Communication of feelings is much more personal when made over a phone call. Success lies in using a phone call judiciously and timing it to perfection. The idea is to remind the existing customers that you have them in your sight and mind at all times and that you do care for the relationship very deeply. In order to achieve this you first need to maintain an up to date database of all clients and classify them into type of client, products that they deal in, volume of business, etc….. The next step is to meet various telemarketing agencies and shortlist one that you feel will be able to handle your account with the care and commitment that you would do yourself. This ensures that your strategy is to be proactive in reaching out to your customers rather than only doing so as and when an issue crops up. You will be amazed at how adept this strategy is to stay one step ahead

2. of the competition. You will also find that many existing clients increase their spends with your company because of this constant outreach. It pays to constantly give them information and updates on what’s happening at your end. You can then effectively build in up selling opportunities without appearing to be pushing the sale. Telemarketing agencies can help you leave a positive impact on your existing customers and have a massive bearing on the future growth of your company. Using them effectively helps you maintain a close bond with your existing customers.