Investing in Lead Generation Services for Better Results

1. Is telemarketing and telesales agency the same? Telemarketing and telesales are often misunderstood and used interchangeably. Most people don't understand the difference between these two terms and the distinction in their role in a telephone campaign. Without a proper understanding, it becomes very difficult to choose the right service depending on your needs. In the following paragraphs, we will explore the distinction between the role of a telemarketing and telesales agency. The major task of telemarketing is to invoke interest in the targeted audiences, provide them with necessary information about the existing and new products and services offered by the company, create opportunities, and generate leads. Telemarketing is a whole campaign in itself, which requires a planned and systematic approach. Telemarketing agency has a team of professionals who are expert in handling various telephone marketing campaigns.They help your business to reach potential clients. Tracking your progress is much easier with telemarketing as you have exact figures of people you have contacted which also helps you to gather reliable data that can be used to boost your company's sales and brand awareness. Telemarketing agencies also help in developing a better customer relationship. As the client is approached directly in a professional manner and all the queries are answered instantaneously, the credibility of the brand increases. This helps telemarketers to identify potential clients in a much efficient way, minimising the need of cold calling by telesales agency. Now, the question arises is what is telesales? Isn't this what any agency of telesales in London does too? Many business owners fail to realise that telesales, as the name suggests, is the process of selling products and services directly to clients over telephone. Telesales is one of the components of telemarketing. Comparatively, telesales is a fairly old term, as it was a primary selling tool during pre-internet era. The primary role of telesales is to approach the client, and finalise the deal by selling your products and services. A telesales firm increases your chances of conversion rate, as they have a group of tele-sellers who have an expertise in the art of selling over phone. Even when dealing with difficult leads, they have a high chance of converting them into sales with persistence and persuasion. A telemarketing agency and a telesales firm offers distinct services. On a broader term, you can say that telesales is a part of package that telemarketing offers. Having a good telemarketing campaign will lead to a better telesales results. Both of them depend heavily on each other. Hiring a good telesales in London is not enough, if your telemarketing team is not doing its job properly. Likewise, no matter how efficient your telemarketing agency is, if your telesales team is not converting those leads into sales, it's simply a waste of time and resources. Which of these two will provide maximum value for your money depends on your need and requirements. Now that you understand the difference between the functioning of telemarketing and telesales, choosing the right agency is much easier.