Telemarketing Services- Most Common Mistakes to Avoid

1. Telemarketing Services- Most common mistakes to avoid Want to drive new business and get quality leads? If the answer is yes, then you need to ensure that you have hired a reliable telemarketing company. Only a good service provider will design a targeted telemarketing campaign for your business and bring in new leads. The team will also avoid making the most common telemarketing mistakes that can cost your business. Since prospects nowadays are naturally wary of marketing calls, it is important to ensure that the telemarketers working for your business are professional and polished. They need to be an expert at gaining the prospect’s confidence, steering them towards the product and services your company has to offer. They need to avoid the following telemarketing mistakes that other companies are making: •In telemarketing, you cannot afford to waste your introduction. The first 15 seconds are the most crucial because this is when the credentials need to be established. The introduction should make a strong impression or else the prospect wouldn’t want to continue with the call. So failing to make a good introduction is the most common mistake that telemarketers should avoid. •Besides making a strong introduction, the identity of the caller should also verified. It is important to get the pitch to the right decision maker and therefore, launching straight into the campaign without verifying the identity of the person the telemarketer is calling is not a good step. •The telemarketing company cannot afford to be dismissive of the questions the prospect is asking. Even if the prospect’s questions are irrelevant, the telemarketer should not dismiss them. If they are asking questions related to the product or service, it means they have a certain level of interest. This should be encouraged and questions should be answered properly. •Another common mistake that needs to be avoided in telemarketing services is interrupting and talking over a prospect. This is a very impolite thing to do and it will alienate the prospect. It is important to wait until the prospect has stopped taking, even if the telemarketer has a crucial point to make. •It is not recommended to rush the person the telemarketer is calling. This is because if the conversation is steered too fast, it will prevent the telemarketer to develop a connect with the prospect. So the key to success in telemarketing services is to take time in answering questions and to focus on how the prospect can be helped with the company’s products and services. As a business owner, you need to understand that telemarketing requires a professional approach. It is one of the most effective ways of getting quality leads but it also takes time to bring in desired results. There is a lot of research that goes into the process of getting leads for a business. This is one of the main reasons why it becomes necessary to hire a reliable telemarketing company. Only the right service provider will have the awareness of consumer mind-set and the skills to get you desired results.