Telemarketing UK – How to choose a company that is right for you

1. Telemarketing UK – How to choose a company that is right for you? It is not an easy task to find a good telemarketing company. However if you do find the one that suits your needs then they could have a massive impact on the number of enquires you receive in a day. They could increase the number of business meetings / calls you have in a day which leads to a direct increase in your sales and eventual profitability. However choosing the right Telemarketing UK company is extremely important since they would be representing you in front of your target audience and the impression they create over the first call is going to be a lasting one. Hence it is important that this impression is extremely positive. Choosing the right company needs to be a well thought decision and you need to meet as many companies as possible before you take this all important decision. Here are a few key things that need to be kept in mind and which will make your job of finding the correct telemarketing company for your business a bit easier: Understand your own Requirements It is important to ensure that you are very clear of your own marketing goals and desired targets before you begin the process to select the right company. You need to prepare a clear brief on the campaign that will aid the efforts of the telemarketers to communicate your credentials and strengths effectively to the target audience. The quantum of leads you can expect is directly proportionate to the budget you allocate. Most companies work for on a fixed fee basis whilst a few do not mind working on a performance based compensation model. Company size Telemarketing UK companies are of various sizes in terms of staff strength. They also have different business models. Some are labor intensive and can handle large number of calls whilst some are smaller and are in a position to offer a fully customized service that is tailored to your needs. You can decide on the kind of company you want to work with based on your requirements. Previous Experience You need to access if the company has any previous experience of working in your line of business. It is an added bonus if they have already worked with clients in your industry before. As in all businesses, telemarketing companies too have their niches and expertise. Comfort Comfort is a must in all business relationships and it is no different when it comes to the relationship you want to build with your telemarketing company. Ensure that you meet the key people running the business to get a feel on their way of working. It is

2. also important to visit their premises to get a feel of the work environment and the atmosphere that the telemarketers work under. Your telemarketing team It is important to personally interact with the telemarketing team that shall be in charge of your account. You need to be satisfied that they possess the desired talents, experience, and understanding of what they are expected to market. Also check if the team has the industry experience. Reporting The most important task is to keep a track of your spends vis-a-vis the outcome and ensure that the campaign has a high return on investment. This can only be done if you get the right kind of reporting. You need to identify the critical stages of the campaign and ask for reporting that tracks the key metrics based on your needs. Do not shy away from asking for regular meetings with the telemarketing team to gain insights into how the campaign is being perceived on the ground and gain additional insights from the real time experience of the telemarketer. Assessment Keep assessing your campaign to review if the allocated budget is working or if it needs to be scaled up or down. Ensure that the telemarketing team is speaking to right decision makers over their calls. You also need to keep a check on the kind of companies they are talking to and whether these companies need your products. A regular assessment ensures that you have a good flow of quality enquiries. The right telemarketing UK company can be a great asset to your marketing plan and choosing the one that is suited to your needs could make a lot of difference to the bottom line of your company.