1 / 35

MKT 421 GUIDE Redefined Education--mkt421guide.com

FOR MORE CLASSES VISIT<br><br>www.mkt421guide.com<br><br>Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company

claric194
Download Presentation

MKT 421 GUIDE Redefined Education--mkt421guide.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 421 GUIDE Redefined Education--mkt421guide.com

  2. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Assignment Distribution channel Article Review (sports apparel company) FOR MORE CLASSES VISIT www.mkt421guide.com Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar

  3. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals

  4. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Entire Course FOR MORE CLASSES VISIT www.mkt421guide.com MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) MKT 421 Week 4 Apply Marketing Lemonade (Part 1) MKT 421 Week 5 Apply Marketing Lemonade (Part 2) MKT 421 Week 1 Practice 4P’s of Marketing MKT 421 Week 2 Practice Market Research Process MKT 421 Week 3 Practice BMW Video

  5. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt421guide.com 1. A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years. marketing dashboard marketing plan operation plan mission statement 2. What is meant by “accelerating the process?” Increase advertising costs during product launch Speed up new product time to market Identify major

  6. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Final Exam Guide (New, 2019) FOR MORE CLASSES VISIT www.mkt421guide.com __________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization

  7. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt421guide.com 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications.

  8. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Mapping the Product Life Cycle (PLC) Presentation FOR MORE CLASSES VISIT www.mkt421guide.com MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation Purpose of Assignment The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process

  9. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Signature Assignment The Entrepreneurial Marketing Manager FOR MORE CLASSES VISIT www.mkt421guide.com Purpose of Assignment The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are discussed with a special focus on aligning one's ethics and values with their business actions and understanding

  10. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation (2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Presentation The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma. Scenario:

  11. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 1 Apply Why We Buy a Product (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?” You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the

  12. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 1 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

  13. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 1 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

  14. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 1 Elevator Pitch (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Create a 700-word elevator pitch that includes the following: § Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch. § Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants)

  15. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 1 Individual Assignment Defining Marketing FOR MORE CLASSES VISIT www.mkt421guide.com Resource: University Library Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success.

  16. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) FOR MORE CLASSES VISIT www.mkt421guide.com This tutorial contains 2 different papers Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: Identify a brand about which you are passionate. Explain a minimum of three reasons why you are passionate about this brand.

  17. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 1 Marketing and Buying Behaviors FOR MORE CLASSES VISIT www.mkt421guide.com MKT 421 Week 1 Marketing and Buying Behaviors Marketing is really a study in behaviors: what do we consume and why. As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors. Can you identify the determining dimension or dimensions

  18. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 1 Practice 4P’s of Marketing FOR MORE CLASSES VISIT www.mkt421guide.com Complete the “4P’s of Marketing” click and drag in Connect. Note: You have unlimited attempts to complete this assignment.

  19. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (New, 2 Papers ) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Papers Watch the video case study "Geek Squad: A New Business for a New Environment." Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment. Write a 1,050-word report using your company

  20. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 2 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

  21. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 2 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

  22. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Different PPT Select a company currently experiencing marketing changes.Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: Each of the four P's should be addressed on its own slide. The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.

  23. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Different PPT Select a company currently experiencing marketing changes.Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: Each of the four P's should be addressed on its own slide. The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.

  24. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 2 Individual Assignment Marketing Mix FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization

  25. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Different Papers Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an explanation as to why Identifies the best methods for contacting those companies and engaging those who might influence

  26. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 2 Practice Market Research Process FOR MORE CLASSES VISIT www.mkt421guide.com Watch the “Market Research Process” video in Connect. Answer the questions that follow. Note: You have unlimited attempts to complete this assignment.

  27. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.

  28. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT) FOR MORE CLASSES VISIT www.mkt421guide.com This Tutorial contains 2 Presentations Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum

  29. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 3 Discussion Question 1 FOR MORE CLASSES VISIT www.mkt421guide.com Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

  30. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 3 Discussion Question 2 FOR MORE CLASSES VISIT www.mkt421guide.com Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

  31. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 3 Individual Assignment Marketing Research Paper FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the

  32. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) FOR MORE CLASSES VISIT www.mkt421guide.com This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Select an industry with many competitors.

  33. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 3 Practice BMW Video Case FOR MORE CLASSES VISIT www.mkt421guide.com Complete the “BMW” video case in Connect. Answer the questions that follow. Note: You have unlimited attempts available to complete this assignment

  34. MKT 421 GUIDE Redefined Education--mkt421guide.com MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 FOR MORE CLASSES VISIT www.mkt421guide.com Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following:

  35. MKT 421 GUIDE Redefined Education--mkt421guide.com

More Related