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Case IH North America

Case IH North America. Jim Walker. 140+ Tractors. 4WD Tractors. $. Combines. $. 2007 versus 2006. Performance Productivity Technology Total Systems Solutions Reliability Quality. Product Support Finance Package Customer Relations Management Dealer Brand Image Value (price).

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Case IH North America

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  1. Case IH North America Jim Walker

  2. 140+ Tractors

  3. 4WD Tractors $

  4. Combines $

  5. 2007 versus 2006

  6. Performance Productivity Technology Total Systems Solutions Reliability Quality Product Support Finance Package Customer Relations Management Dealer Brand Image Value (price) Ag Equipment Value Package:

  7. Performance Productivity Technology Total Systems Solutions Reliability Quality Product Support Finance Package Customer Relations Management Dealer Brand Image Value (price) Ag Equipment Value Package:

  8. Case IH North America 2007 Go To Market Plan

  9. The number of potential customers to buy our equipment in the future is shrinking. In order to grow our business, we will need to take business away from competition.

  10. Dealer type and new Regions

  11. Purchasers can be subdivided into three major groups: • Traditional • Key Account • National Account

  12. Traditional Business Dealerships-016-08 (7"x7")

  13. Regional Sales Director TSM PSSM Dealer CTM ProductSpecialist CNH Capital Key Account Team Consider using graphics being developed for Orlando.

  14. Key Account Team Consider using graphics being developed for Orlando. Note areas highlighted from previous slide. Regional Sales Director TSM PSSM Dealer CTM ProductSpecialist CNH Capital Sales Mnj. Service Mnj. Parts Mnj.

  15. National Account Team Consider using graphics being developed for Orlando. Key Accounts Sales Mgr • National Accounts Manager is “Quarterback” of the team • Team members participant at applicable sales process stage Corp Parts Dealer Regional Service Manager RacineMarketing Corp CNH Capital National Accounts

  16. Sales Pursuance (Key/National Accounts) REPLACE WITH SALES PURSUANCE GRAPHIC FROM ORLANDO

  17. Dealerships-162-04 (11"x7")

  18. Dealerships-094-08 (7"x7") Engine Rebuild

  19. Dealerships-109-12 (7"x7")

  20. STX Series-016-10 (4"x4")

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