Tips for perfect flyer design

1. Tips for Perfect Flyer Design

2. Using flyers to advertise or expand your brand is an age-old idea. If you’re looking to create a flyer for the first time, below are some basic tips to keep in mind...

3. 1. Have A Clear Goal for the Flyer • Having a clear goal and strategy will also help you plan how to get vital content into the design in a meaningful way. • The most common mistake when it comes to flyer design is thinking that you can fit everything in. You will likely have to make targeted, strategic decisions about key content.

4. 2. Make the message clear • A great flyer design conveys a message to the audience in just a few seconds. If it takes more than a few seconds to understand what the flyer is about, the audience will lose interest and completely miss the CTA. • Clarify your message by incorporating visual cues. Bold, underline, highlight, or position design elements in your flyer to draw attention to the most important information.

5. 3. Put Emphasis on Key Words • Certain keywords or phrases can help sell the information in the flyer design. Make them bigger, bolder or brighter than other lettering to create distinct emphasis. • If you are an independent contractor, some popular eligible business deductibles are material and supplies (including equipment), rent, travel, and continuing education.

6. 4. Contrast, Not Complimentary • The intent of a flyer is to be eye-catching enough to draw someone into what you’re advertising. • Using contrasting colours across a new flyer will allow you to highlight the parts that matter the most — whether that’s the ad or the brand.

7. 5. Think About Viewing Distance • Where will a potential user be when they see the flyer design? Is it a flyer or poster hanging on a window? It is a tri-fold that you will hand out? A postcard that will be picked up or mailed? • Sometimes the best way to judge viewing distance is to print out a test version, hang it up and walk by a few times. Does it grab your attention? Is it easy to read?

8. 6. Use Quality Paper • The quality of paper is based on the weight on the thickness. The most standard printing paper for quality flyers is 100#, while for a higher quality feel you’d want to go for 80# paper It may be difficult to get these types of printers at home so it is suggested to go to a professional flyer printing company to set this up for you.

9. 7. Include a Call to Action • Just because you can’t click it, doesn’t mean a call to action isn’t necessary. Quite the opposite is true. (Why make a flyer if you don’t want people to do something?) • Create a distinct – and easy – actionable item for everyone who sees the flyer. This can be anything from visiting a website to calling a phone number to showing up at a certain place.

10. Thank You!