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Discover the delicious world of blueberries! Packed with flavor and nutrients, these versatile berries are perfect for all meals and snacks. Get ready for a week-long promotion on campus, with budget and resources available to make it a success.
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Blueberries on Campus brought to you by the U.S. Highbush Blueberry Council 2012
What’s Up with Blueberries? When we say BLUEBERRIES, what do we mean exactly? • Highbush (cultivated) blueberries • Available frozen, dried and canned including juice and puree • Commercially grown in 38 states
Get Excited about Blueberries! • USHBC campus blueberry promotions • Budget available to support week-long promotions on campuses • We have the resources
What’s Up with Blueberries? Your customers like BLUEBERRIES! • Breakfast, lunch, dinner, grab-n-go, snacks, late-night, C-stores • With their super easy-to-use versatility • Distinct color and flavor
Get Excited about Blueberries! A successful blueberry promotion takes team work http://www.blueberrycouncil.org/foodservice/campus-foodservice/ • Campus-friendly recipes • Customizable “Campus Promotions Kit” • Logos and photos • Promotion ideas and inspiration
Campus Promotions Kit http://www.blueberrycouncil.org/campus-blueberry-promotions-kit/
Campus-Friendly Recipe Database http://www.blueberrycouncil.org/foodservice/campus-foodservice/campus-friendly-recipes/
Examples of Great Work • Menu Madness • Best Blueberry Smoothie Contest • Chef Tables with demos and tastings • Free blueberry desserts
Examples of Great Work • Blueberry Festival • Special menu items • National Nutrition Month tie-in
Examples of Great Work • “Iron Chef Texas” • Blueberries “secret” ingredient • Video submissions • Fan favorites chosen by ‘likes’ on Facebook • Finalists paired up with a chef from the dining service
Examples of Great Work • Blueberries Cram for Menu Finals • Blueberry Milkshake Slurping Contest • Gentlemen, Start Your Blueberries • Friday Free Giveaway • ‘Blueberry Boy’
Examples of Great Work • “Blueberry Week” • It’s All in the Presentation • Farmers Market with Blueberry Style • Blueberry Trivia
Get Excited about Blueberries! For more information or to set a date for your successful campus blueberry promotion Joanne Tehrani, MPH, RD joanne@lewis-neale.com 646-218-6036