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Will consumers return to the Town Centre?

Will consumers return to the Town Centre?. Christine Harris. Castlepoint October 2003. Largest and most successful retail parks Bournemouth, South of England 645,000 m2. Marks & Spencer, Sainsbury Asda B&Q Warehouse Next, Boots, Gap, WH Smith, New Look, Top Shop and Clarks. Retail Offer.

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Will consumers return to the Town Centre?

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  1. Will consumers return to the Town Centre? Christine Harris

  2. Castlepoint October 2003 • Largest and most successful retail parks • Bournemouth, South of England • 645,000 m2

  3. Marks & Spencer, Sainsbury Asda B&Q Warehouse Next, Boots, Gap, WH Smith, New Look, Top Shop and Clarks. Retail Offer

  4. Closed 30th Nov 2005 Not expected to open before Christmas Expected to take 50 million in the run-up to Christmas

  5. Christmas Trade 3,000 car parking spaces 15,000-16,000 cars per day Where did the shoppers go?

  6. Methodology • Impact on adjacent centres • Observations • Newspaper reports • Visitor counts

  7. Competing centres Southampton (30 miles East) Castlepoint Boscombe Bournemouth Poole

  8. Sainsburys Castlepoint Tesco Asda Marks & Spencer Retailers actions - Food

  9. Retailer Actions – Clothing etc Gap H&M Marks & Spencer Principles Castlepoint

  10. Bournemouth 7 point moving average 14 Nov-14 Dec

  11. Poole 7 point moving average 14 Nov-14 Dec

  12. 2004-2005 Castle-point 15,000 -16,000 cars per day

  13. Reopening • 12 December shops might open on 19 Dec • 20 December, 7 shops opened, no anchor stores • 21 December Boots opened • 5 January Sainsburys opened • 11 January Marks & Spencer opened • 15 January 9000 cars • 20 January remaining stores opened except TKMaxx ( refit)

  14. Conclusions • Out of town losses not gained in town • Best estimate 35-40%

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