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What is marketing ?

Process: plan & execute Marketing Mix: Four P’s “Products”= goods, services, ideas Create exchange that satisfies both parties. What is marketing ?. Exchange. Two or more parties have unsatisfied needs Desire to exchange Value. Successful situations.

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What is marketing ?

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  1. Process: plan & execute Marketing Mix: Four P’s “Products”= goods, services, ideas Create exchange that satisfies both parties What is marketing?

  2. Exchange • Two or more parties have unsatisfied needs • Desire to exchange • Value

  3. Successful situations • Health programs are responsive to the needs of the population. • The relationship serves the interests of all. • Health care programs are developed to attract specific segments

  4. Successful situations • Health care programs are not designed for prestige or because of the latest technology. • The marketing concept permeates the organization. • Health care programs evaluate all aspects of its services in evaluating old and designing new programs.

  5. Successful situations • Health care programs recognize the impact of price, everything the potential user must go through to avail himself of the service, promotion, communication, education, and motivation • This is called the marketing mix or the 4 Ps of marketing: • Product, Price, Place, and Promotion

  6. Identifying the customer User Decision maker Influences

  7. Evolution of marketing • Product emphasis • Sales approach • Marketing or client approach

  8. Marketing Meeting needs and wants

  9. Marketing • Understand the customer • Understand the competition • Coordinate company resources • Long-term focus • Profitability

  10. Strategy and planning • Corporate goals • Identify a target market • Develop a marketing plan

  11. Marketing plan • Executive summary • Situation analysis • Objectives and goals • Action plans • Budget • Evaluation

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