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Franchising MaggieMoo’s

Franchising MaggieMoo’s. Joanna Bonilla Danielle Dow Parvaneh Fatahi-yar Jordan Lester. Our Mission.

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Franchising MaggieMoo’s

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  1. FranchisingMaggieMoo’s Joanna Bonilla Danielle Dow Parvaneh Fatahi-yar Jordan Lester

  2. Our Mission At MaggieMoo’s, our mission is to provide a pleasant and enjoyable experience and atmosphere to all of our guests. We are committed to providing reputable customer service, as well super premium ice cream made fresh daily. We are always striving to exceed the expectations of our customers.

  3. What is MaggieMoo’s?Experience The Best Ice Cream in America! MaggieMoo's award-winning ice cream starts with the finest ingredients to make super premium ice cream fresh in the Treatery every day. By making our ice cream on premises, there is no "distribution stress" or ice crystal formulation. We are the only national retail chain to win five Blue Ribbon Awards from the National Ice Cream Retailer's Association: Vanilla, Vanilla Bean, Chocolate, Dark Chocolate, and Strawberry.

  4. History of MaggieMoo’s • Kansas City in 1989 • Richard Sharoff bought controlling interest in 1996 • Headquarters located in Columbia, MD

  5. Who is Maggie? • Maggie brings smiles to children of all ages. She celebrates her award-winning ice cream in style! She's always decked out in her pink dress and her pearls. • She's often seen around town freshening up for a Grand Opening, buying a frozen coffee, picking out fresh produce at the grocery store, checking out books at the library or stopping by a local charity to drop off a donation.

  6. Franchise Requirements • Typical start-up costs between $237,000 and $337,000 • $100,000 in liquid capital • $400,000 in net worth • Food Service and/or Retail experience is desired

  7. Costs

  8. Location • 7476 Lee Highway Radford, VA 24141 • Business consultant advised us on the up and coming location • Radford University expansion pending • Kroger’s • Movie theatre • Panda Express • McDonald’s • Thrift Shop

  9. Our Location

  10. Competition • Fast Food Restaurants • Grocery Stores • Ice brands • #1 Pistachios

  11. Marketing Penetration • Primary target • College students • Local families • The Tartan • College directory • Gorilla Marketing • Promotions with college id • Freshman welcome packages • Visit local elementary schools • Sponsor local children’s sports team

  12. Start Up Timeline

  13. What to Expect… • Brunch of to other cities close to Radford like Blacksburg and Christiansburg • 10% return on investment • Costumer satisfaction

  14. Visit a Treatery!

  15. Questions?

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