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Reporting our biggest problem. Guy Berger Rhodes University. What is this problem?:. Aids? School crisis? Corruption? Women/child abuse? Economy? Race? Government-media relations?. SECTION A: Introduction. One of the problems: Govt vs Media. Inyoka nesele? Chalk ‘n cheese?.
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Reporting our biggest problem Guy Berger Rhodes University
What is this problem?: • Aids? • School crisis? • Corruption? • Women/child abuse? • Economy? • Race? • Government-media relations?
SECTION A: Introduction One of the problems: Govt vs Media Inyoka nesele? Chalk ‘n cheese?
Should & could it ever be … Umtya nethunga? (milking harness and pail)
Or is it a case of … Singamaphuti ahlathi linye? Media & Govt in the same boat?
It depends what you look at: For me, one problem stands out as our country’s worst pest, and we need combined Govt-Media work in order to tackle it
Its ugly name is: POVERTY Let’s look at: • Why Poverty is Public Enemy no. 1 • Learning from elsewhere • The journalism of poverty in SA • The poverty of journalism in SA • Conclusion: what’s to be done?
SECTION B: Public Enemy No 1. Whose problem is poverty: • the poor? • government? • civil society? • business? • individuals? • media?
The pinch of poverty • What’s bad about poverty? • People are cashless, foodless, homeless, landless, illness, stress, powerless. • Note: jobless does not = poverty • Many indirect effects: • doesn’t cause crime & Aids, … • but it does contribute.
The pillars of poverty • An act of God, or • an act of man? • Quiz: What are the underlying causes? • A local issue, or • a global issue? • Quiz: UN Millenium Goal for 2015?
Questions 1: • What’s the delay in ending poverty? • What are the solutions? • Who is part of the problem?
Questions 2: • Can media help change poverty? • What’s media’s role in relation to other actors: govt, business, civil society, individuals? • How “poor” is our journalism in reflecting & serving poor people?
Impact on policy & practice? • On govt policy? • On govt practice? • Investment strategies? • Conscience of the rich? • Empowerment of the poor? • On local-global compassion?
SECTION C: Looking elsewhere for answers: “Development journalism” in Africa Free market media in USA/India
Development journ discredited • Theory: educate, uplift, nation-build But: • Poor grasp of causes of poverty • Top-down view of passive poor • Parrot of inappropriate ideologies • Buttressed bad governance.
Developmentjournalism effect: • Reinforced poverty. • Bad journalism: “lies, easy victories” • Responsibility, no freedom. • Backlash = community media, • Backlash = watchdog media.
Lessons: • Community and watchdog media roles are good for fighting poverty but … • Baby thrown out in bathwater: we still need to educate, uplift, nation-build.
Elsewhere: Free market model 1 • USA: little journalism on poverty, • Middle-class audiences resent it, • “Comfort the afflicted, afflict comfortable” versus “Neither publishers or readers clamour for stories about the poor”. • Indian media “panders to elite”. • Freedom, no responsibility
Free market model 2: • Stereotypes of lazy, failed people. • Disproportionate racialisation: • “most US poor are white, but you’d never know from the media” • Individual, rather than govt/societal issue. • “Deserving poor” vs blameworthy. • Absence of voices of poor people. Clearly: Elitist model is wrong for SA media
SECTION D: Journalism of poverty in SA • There is some coverage here. • Overview comments. • Some examples coming up. • Analysis and critique.
SA coverage of poverty – overview • Not negative – (due to our history). • But it’s racialised – starving or fat cats. • Racialised – empowerment gloss-over. • And: poor voices are absent – esp. in policy issues. • Also: poor portrayed as purely victims. • Too little debate about cause & solution.
SA: journalism of poverty – examples: • Business Day: high finance-politics • Generally, wealthy are uninterested – but not in South Africa • Kevin Wakeford: “Put poverty on top of the agenda” • Neva Makgetla: “Poor pay more for services”
SA: journalism of poverty – examples: • Sowetan: grassroots poverty. • “Stink over bucket system” • “Lonely, exiled death of woman with Aids” • Dispatch: charity angles • Donation of rugby kit to school • Africa wants better aid • Rejoice R40m to uplift poor • Little too late, G8
SA: journalism of poverty – examples: EPH: Implicit, rather than explicit • Grenades used on stone-throwing pupils • Big brother man at Aids-charity dinner Critique of DD and EPH: • Neither looked at how cold hits the poor. • Housing protests, pensions – no poverty info. • Very little on how development relates to poor. • Money comes into E Cape– but for who?
Analysing journalism of poverty 1 • Comments: • Party-politicisation coverage • players eclipse the ball (BIG, Psam) • Little scrutinisation of stats • unemployment: 30% or 40%? • Little debate – except in Sowetan • Reliance on external columnists
Analysing journalism of poverty 2 • Comments • Little follow-up (cf. Poverty Hearings) • Absence of poor voices on policy issues. • Dichotomy: • Stories of people who are poor • Stories of “poverty” • Starvation coverage – a charity or govt issue (no depth)
SECTION E: Poverty of Journalism in SA • Spinning the story: • Our journalism in general needs changing – • Why and how.
Complex coverage: • Poverty has many faces: • Hard to reduce, so therefore singular stories or broadest concept, and no connection. • Poverty hidden under other frames – crime, gender, AIDS, strikes, unemployment • Challenge to cover a process vs. event
Problems in journalism • Poverty does not have to be covered. • Poverty = enterprise reporting • Few press releases! Few lobby actions. • We remember women, race (sometimes), not class. • Survival not seen as an achievement. • Solutions-oriented journalism is atypical.
SECTION F: Conclusion What’s 2B done? • Conscious editorial strategy: • Proactive • Making links • Allow new formats: not only events. • Use newspegs (petrol, weather) • Get voices • Build sources (AIDS orphan families)
New agenda: • Recognise real achievements • Seek out solutions • Stop conflating race & poverty • Remember gender • Train for debate, depth & think-pieces • “Demand more time, agitate for more space, revisit the subject”
Summing up the point: • Poverty is everyone’s problem. • While media must be free, it can well keep responsible spirit of developmental journalism. and • SA must avoid elitist role of free market media. • Inform, expose, debate, hold accountable, give frontline voices, inspire, educate, empower. • Even break hearts.
Summing up the point: • Are editors giving leadership? • Is govt playing ball? • Can we construct consensus about prioritising this problem, and to transparency, and debate, in tackling it?
Making impact together: • On policy, practice, agendas, public opinion, understanding, attitudes, emotions, skills. Only then will govt & journalism become the rich resources for reconstructing our society.
And one day, perhaps, we will not have this biggest problem to report anymore. Thank you