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Bringing Sexy Back:

Bringing Sexy Back:. The Book Party in the Digital Age. Book Party. Business Reasons to do a. Create community:   Create conversation, connection, engagement   Create and maintain relationships  Reach influencers, press, tastemakers. 

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Bringing Sexy Back:

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  1. Bringing Sexy Back: The Book Party in the Digital Age

  2. Book Party Business Reasons to do a Create community:   Create conversation, connection, engagement   Create and maintain relationships  Reach influencers, press, tastemakers.  Engender a feeling of exclusivity and closeness with the author and the author's mission of getting the word out about his or her book. 

  3. CONS COST They cost several thousand dollars GEOGRAPHICAL LIMITS They occur in one place at one time TIME LIMITS There’s a 2-3 hour window to have an effect LIMITED REACH Only so many taste-makers and press can fit into a room RESULTS Who knows? Book Party

  4. Book Party? What’s a digital IT’S NOT LIMITED BY TIME It can happen before, during, and after the official release of a book IT CAN BE ASYNCHRONOUS You can have a book party occur in many time zones at once, starting/ending at different times  IT’S NOT LIMITED BY GEOGRAPHY It can be anywhere  IT’S BIGGER It reaches larger numbers of people IT’S SMALLER It reaches a targeted audience

  5. Book Party? (continued) What’s a digital IT’S AUTHENTIC Your message is spread by word-of-mouth IT’S MEASURABLE Results are trackable IT’S FOREVER SEARCHABLE Because a digital record leaves a trail, you can always look up a digital book party IT’S COMMUNITY BUILDING It’s not just about the author. It’s about the audience, too. The audience wants to interact with the author, but they also want to interact with like-minded souls, just as they would at a traditional book party. And those relationships people have reflect back in positive ways onto the author, onto the book, onto the publisher who brought them together. It’s a beautiful and virtuous circle.

  6. Community This is the Culture of Digital tools enable you to create a Culture of Community around: Your authors Your books Your publishing house ….so the connection to readers becomes deep and ongoing

  7. Twitter: Taking Book Talk to New Levels JE TWEET, DONC J’EXISTE Twitter allows you to reach more of your readers, more directly, more personally and more consistently over time than ever before. It’s like having a CONSTANT conversation. It’s like tapping in to a list of pre-qualified people who can buy your book – and can talk it up for you.  And when people talk up your book on Twitter, it helps create a multiplier effect.

  8. Twitter Tips: Bringing the Paparazzi to Your Online Book Party

  9. Search terms: 1) BOOK SUBJECT 2) BOOK GENRE3) AUTHOR NAME (IF WELL-KNOWN)4) FRIENDS OF AUTHOR (GET LIST FROM HER)5) PRESS/JOURNOS6) REVIEWERS WHO TWITTER7) BLOGGERS WHO REVIEW8) ANYTHING LITERARY OR BOOK-RELATED9) ANYTHING WRITER- OR WRITING-RELATED

  10. Follow twitter.com/mediabistro We point you to people, tactics + best practices

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  13. Online Parties… Face to Face Tweetups Can Be Both

  14. inauguration

  15. journchat

  16. live streaming radio (or listen later)

  17. BlogTalkRadio (BTR) brings the old-school author radio tour to the Web, with the potential to reach many more people all at once. BTR launched in 1996, has broadcast 200k+ episodes, hosted by tens of thousands of individuals, companies and organizations.

  18. Books have their own category on BTR

  19. Ustream.TVa live, streaming, book party (or watch later)

  20. Gary’s been called “the first wine guru of the YouTube era.” “He’s more hyper than Emeril, more cheerful than Racheal Ray, more street than Bobby Flay and cockier than all of them combined,” from TIME magazine.

  21. Meetups: Where Digital Book Parties Get Physical

  22. Meetup was founded in 2002. It has 2.5 million members. Meetup.com “Meet up provides a platform for people anywhere to set up a meeting, and organize others with similar interests. Chess Players, Working Mothers, Computer Geeks and Book Clubs all use [Meetup] to gather, share and accomplish things that can only be done in groups.” –Huffington Post

  23. Meetup Ways to use Reach out to existing Book Groups Reach out to existing Interest Groups Advertise on Meetup Sponsor a Group’s eventsCreate Your Own Events

  24. Brooklyn

  25. Social Networks: Facebook, etc. It’s not Just About Throwing Sheep

  26. Facebook Put more in and get more out Create personal pages for authors Change content, pictures, updates regularly  Connect Twitter to Facebook for easy updates  Use FB to send invites out to your digital events, as well as news, reviews and press mentions  Host discussions, upload video, cross-link to author blog Engage your fans and friends – don’t just push

  27. DIY Book Communities The Thing About Ning

  28. Online Book Parties Never End... Search for like-minded people Reach out – to influencers and multipliers Engage – get the conversation going Keep engaging your new friends Think of yourself as a community organizer

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