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Affordable Professional Moving

Affordable Professional Moving. Danielle Saxe Charles Benson Scott Meyer Ryan Olson James Brown. Background. Charles Benson Founded in January 2010. Research Problems. What are acceptable prices our target market (college students) would be willing to pay?

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Affordable Professional Moving

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  1. Affordable Professional Moving Danielle Saxe Charles Benson Scott Meyer Ryan Olson James Brown

  2. Background Charles Benson Founded in January 2010

  3. Research Problems What are acceptable prices our target market (college students) would be willing to pay? What is the best advertising method to reach our target market?

  4. Survey Questions

  5. Survey Questions • Do you live on campus? • Yes 22 • No 64

  6. Survey Questions • How many times have you changed residences in the last four year? • 0 9 • 1 14 • 2 13 • 3 20 • 4 20 • 5+ 8

  7. Survey Questions • About how many miles did you travel to your new residence? • 0-15 57 • 16-30 2 • 31-150 12

  8. Survey Questions • How many hours did your last move take? • 0-4 35 • 5-10 26 • 11+ 11

  9. Survey Questions • Have you ever hired a professional moving service? • Yes 2 • No 76

  10. Survey Questions

  11. Recommendations • Set objectives • Be knowledgeable • Target market • Primary • Secondary • Combination pay method • Website • Advertising • Leader Telegram • Yellow Pages

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