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Sales: smartsourcing. Dr Beth Rogers Head of Marketing and Sales Subject Group University of Portsmouth Business School. The first phase of sales outsourcing. The second phase of Sales outsourcing. The third phase of sales outsourcing. The emergence of smart sourcing. “CSO” brands.
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Sales:smartsourcing Dr Beth Rogers Head of Marketing and Sales Subject Group University of Portsmouth Business School
Future scenarios • Uncertain, highly competitive markets • Demand for new selling models • E.g. Use of avatars in online sales • Intellectual/conceptual services • CSOs = specialist sales consultancies • Organic and acquired growth
In summary.... • Sales outsourcing has matured into sales smartsourcing • And there are lots of new places to go.....