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EVA’S EDIBLES A Personal Chef Service

E. E. EVA’S EDIBLES A Personal Chef Service. Eva Tan President Age: 20. Mission Statement. Describe the Opportunity Busy lifestyles Increase in health consciousness Desire for quick and nutritious dinner. Mission Statement

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EVA’S EDIBLES A Personal Chef Service

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  1. E E EVA’S EDIBLESA Personal Chef Service Eva Tan President Age: 20

  2. Mission Statement • Describe the Opportunity • Busy lifestyles • Increase in health consciousness • Desire for quick and nutritious dinner • Mission Statement • Eva’s Edibles is a personal chef service and will provide busy professionals with healthy and delicious dinners that are based on their preferences and prepared in their own kitchen.

  3. Business Profile Type of Business • Service Business • Benefits: • Less time shopping, cooking, cleaning up • Eat dinner whenever at home • Delicious, healthy dinners • Less Expensive Legal Structure • Limited Liability Company (LLC) • Protect personal assets and tax benefits

  4. Qualifications I am qualified to run this business because:    Associates Degree-Business Management Assistant Director-Campus Dining Services at OSU Certified Personal Chef (CPC)

  5. Market Analysis Total Population • Columbus, OH • Households with two or more people 301, 800 Target Market • Men and women • In business or medical field • Average Household Income: $50,000 110,760 • 25% of Target Market purchase food outside four times/week. • Willing to purchase Eva’s Edibles healthy meals. Potential Market Size 27,690

  6. Consumer Profile By Location • Greater Columbus, OH area By Population • Professionals 25-45 primarily in growing business and medical areas. By Personality • Hard working, busy professionals that like to spend free time with friends. Like to exercise and stay active and eat healthy. By Behavior • Eat out often (4 times a week), spend on friends and family outings. Brand conscious and loyal customers. By Income • Household Income of $50,000 or more. Educated consumers that do research on any large purchases.

  7. At-home Chef Competitive Advantage Franchise Restaurant Your Business Factors Custom meals—Very Good Not Good– service/not healthy Quality of Product/Service Very Good Healthy Price $300-$500 $325 $50-$70 Location Columbus, OH Columbus, OH Columbus, OH Brand/Reputation Well-Established Well-known, but not good New to market Unique Knowledge Certified USPCA/local suppliers Knows clientele Fast turn around, franchise model

  8. Marketing Plan Busy people who value free time and good, home -cooked food $325 meal plan—Competitive but more affordable Website, referral listings, in-store ,and local event sampling Columbus, OH area in customer homes Personal chef that purchases groceries, cooks in house, and cleans up

  9. Marketing Plan Awareness Purchase Retention Current & Short Term (1 month-6 months) • Company website • Listing on www.hireachef.com • Brochures at local stores • Presentation at Wire Whisk • Free snacks and desserts after purchasing 3 meal plans • Free samples, gift baskets, discounts at local events, for example, Earth Day, fairs, malls Long Term ( 6 months-1 year) Additional discounts and coupons in local papers Referrals from customers Offer 10% discount for new client referrals Monthly cost by phase: $50.00 $50.00 $45.83 Purchase Awareness Retention

  10. Cost of Materials/Direct Labor

  11. Economics of One Unit

  12. Average Monthly Fixed Costs10th Edition-Chapter 9/11th Edition-Chapter 10

  13. Time Management Plan Business Schedule for a Typical Week

  14. Monthly Sales Projections Monthly Break-Even Units 7 days 7 days Total Units 252 Monthly Full Capacity 22 days

  15. Projected Yearly Income Statement

  16. Start-Up Investment 50 hours $100/hour $500 = x

  17. Return …on Investment 204.84% Annual Net Profit $10,242 = $2.04 (dollar equivalent) Start-Up Invest. $5,000 …on Sales 12.51% Annual Net Profit $10,242 $0.13 (dollar equivalent) = Total Sales $81,900

  18. Financing Strategy for Total Start-up Investment Totals: $ 5,000

  19. Business Responsibility PlanPhilanthropic Strategy Plan • Use locally grown ingredients. • Use “green” practices: Paper, Storage materials. • Provide internships for culinary students in the community: Eva will volunteer at local elementary schools to speak about healthy eating options. • Contribute 1% of yearly net profit to local food bank after three years of operation.

  20. Business & Educational Goals Personal Business • Build a strong customer base in Year 1 to ensure returning customers. • Strengthen relationship with local grocers and farmers to reduce costs and obtain better produce. • USPCA course on growing personal chef business • Learn from colleagues from USPCA Short Term • Increase market penetration by leasing/buying commercial kitchen • Deliver meals to customers • May sell the business or franchise • Develop skills as a personal chef to potentially start a healthy food restaurant. Long Term

  21. Eat healthy, Eat happy Thank you for your consideration! EVA’S EDIBLES Columbus, OH

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