How To Start A Podcast The Definitive Guide

1. How To Start A Podcast The Definitive Guide

2. How To Start A Podcast The Definitive Guide Introduction The most common obstacle to starting up a podcast is not knowing what to do, how to do it, or where to start. This guide will help you get past all the guesswork so you can smoothly launch into podcasting and take to the air! Whether you are a freelancer, a passionate hobbyist, an activist, a business owner, or the marketing manager for a business or product, podcasting provides you with a current and potentially regular way to communicate with subscribers, customers and your target audience, to promote your specialty, create brand awareness and encourage potential sales. It can help you to establish or expand authority in your field, and to disseminate information, by providing valuable and/or entertaining content to your listeners.

3. It’ll help boost your search ratings with Google, making your enterprise more readily discoverable on the internet. It’s also a useful alternative to publishing written material on the internet, because people can listen to audio while they are driving or doing other things, so there is an efficiency for listeners who might be otherwise pressed for time. The following guide covers the main, step-by-step points on how to go about it all. We’ve simplified and taken out the guesswork so you can get right to it. This is also available as a podcast and blog with the first part to be found HERE  The most common barrier to podcasting is

4. What is the purpose of your podcast? • You first have to ask yourself why you want to make a podcast. What purpose will it be serving? • You might be using it as a vehicle to create an online presence, so people can connect with the thoughts and information you have to share. Or, to establish your own credentials as an authority on a topic. Maybe you want to gather a groundswell of opinion? Perhaps you want to promote a hobby, like remote control car racing for instance, or drum up interest in, or education about, a product or service you offer. • Podcasts work to gather a network of followers or subscribers. Doing them regularly could lead you to monetizing your shows and/or gaining sponsorships. • With the ‘live’ and personal audience connection podcasting offers, you can potentially engender goodwill in the marketplace, share information, or keep your listeners up to date on subjects of interest. • Narrow it down so you are aware of your own reasons for podcasting. • Identifying “what is my purpose?” is the place to start. It’s a critical element to hold in mind to keep you focused and motivated, especially on those days when you’re finding it hard to choose your subject or put a show together. Specifying what you want to achieve helps you to know it when you actually do achieve it!

5. Who is your podcast targeting? • This is a vital key element, second only to why you’re doing it. If you don’t know exactly who you’re aiming your show at, you’ll only have a small or random chance of growing an audience or sustaining its interest over a time. • This is a vital key element, second only to why you’re doing it. If you don’t know exactly who you’re aiming your show at, you’ll only have a small or random chance of growing an audience or sustaining its interest over a time. • If you’re coming at it from a business point of view, for example, if you’re a dietician who wants to make a healthy diet podcast, then your target audience might be people who are interested in healthy eating, weight loss, gaining more energy, etc. You might even narrow it down to a specific age group, if that is a relevant factor for you.

6. If you’re creating a hobby show around your love of remote-control cars, then your target audience would be those with the same passion. They might attend RC racing events and want to know about the latest cars and equipment. So, try and create a notional profile of your ideal customer. Sketch out exactly why it is that this type of person would like to listen to your content. Keep that ‘persona’ in mind every time you plan an episode. Ask yourself: “Would ‘Steve’, our target listener persona, like this? Is this focused on what he likes, what he’s interested in?” Remember, the profile of your ‘listener persona’ is basically that of your ideal customer/listener. Asking those questions will help you to keep your show focused and on track, which will make for more engaging content overall. Now that you have an idea of who you want to reach, you have to ask – how do I reach them?

7. There needs to be a reason why people would listen. Revisit whether your intention is to entertain your listeners, to make them laugh, or think, or to educate them, or provide them with useful tips and information to make their life or work easier, or some other purpose. If you know what need you are seeking to fulfil for listeners, it makes it a lot easier to cater to that need. • Creating content that will hit the spot for your target audience means they will get something out of listening to your podcast and hopefully be interested enough to subscribe, share the content and/or come back for more. Whether you’re the dietician providing information that will help someone to lose weight and gain more energy, or you’re doing a really entertaining interview with a friend or customer at the RC race track, if listeners feel a benefit, then not only are you giving them a reason to listen, you’re giving them a reason to return again and again. It’s important to think about this in the early planning stages. As a start, write down five or six potential podcast episodes you think your target audience would love to hear. Topics that would pique their interest or get their attention. If you’re stuck for ideas, consider repurposing existing videos or blogs you’ve made, to present old and new material in a fresh format.

8. Keyword research Keywords are those words most commonly used when people search online for something. Your aim should be to make your podcast, description, or website words match and include the keywords people use when looking for what you have to offer. Keyword research identifies the most common words people use when they’re searching for your type of product, service or topic. • Using well-chosen keywords will help your website to be more readily found on search engines like Google, when folks are looking for what you are offering. • Carefully selected keywords can be seeded in your written content – in the podcast description information and in words written in your website pages. Those words can then get picked up in a search by a potential listener or customer. • With the wonders of technology, Google is now also going through the audio content in podcasts and delivering front page search results at the exact moment the search term appears audibly in the podcast. So, remember to also include your keywords in the actual words and phrases spoken or played in your podcast.

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