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Social Media Marketing . Rebecca Lee Samuel Kim Katherine Imai Derek Owens. What is Social Media Marketing?. Social innovation Creating & developing relationships between the business and the customer.
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Social Media Marketing Rebecca Lee Samuel Kim Katherine Imai Derek Owens
What is Social Media Marketing? • Social innovation • Creating & developing relationships between the business and the customer.
Social media marketing strategy is not just crafting a Facebook or Twitter page providing information about your business • It is about creating real-time conversations and developing a relationship that connects you to your customers.
Example • Greg Burney who vowed to sketch the first new 3,000 people that followed him on Twitter. • At the time he only had 70 followers, by the end of the day he gained 2,000 more • Today he currently has over 5000 followers. • Greg gained an 8,000% increase in Twitter followers • Attracted people to his artistic abilities that might have never had the chance to admire his talent
Connections and Influence • “It’s not what you know, rather who you know” • Finding out what works and what doesn’t • “Companies can also use blogs and social sites to bring customers into their product-design process.” • 5% more business when social media is used
Businesses using Social Media • Since 2012, the age demographic of 55 to 64 has grown by 79%. • More than half of Facebook’susers are accessing their accounts on a mobile device. • 7% of marketers admit to not using social media in their business.
Other Social Media • Facebook, Twitter, YouTube • LinkedIn is a service where businesses can search for other businesses that they are interested in doing business with • Over 200 million members are connected with LinkedIn • 2 more climbing on board every 2 seconds
Butter Lane Cupcake Bakery “owes much of the success of her business to social media and the following created from it “
Benefits to Social Media Marketing • Brand Awareness • Loyal Customers • Better communication • Increase Trafficking • Increase Sales
Brand Awareness • Reaching out to millions in a matters of seconds • Facebook has over 700 million active users • Twitter has over 500 millions accounts activated • As more people see your business name -> • More brand awareness among potential client base.
Loyal Customers • Rewards offered through social media. • Special codes and offers online
Better Communication • Blogs • 61% of companies said social media helped with better communications with customers. (CompTia’s Trends and Opportunity Study) • VS example
Increase Trafficking • Through links and brand awareness • According to marketing tech blog, who retrieved a survey of 3,000 marketers, • 75% said that their social media increased their traffic
Increase of sales • All of the benefits together create an atmosphere that increases sales. • Many business adopting social media marketing because its proven to increase sales.
SMM Issues • Integrating social media marketing into marketing initiatives • Focus on content audience instead of brand mentions
Social Media Demographics • J.P. Morgan • Be Adaptable • Vinerean, Cetina, Dumitrescu, & Tichindelean
Extracting Useful Information • Sentic Computing (Cambria, Grassi, Hussain, Havasi, 2011) • Multi-disciplinary approach to opinion mining and sentiment analysis. • Assists in quantifying responses
