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Cohesion policy communication 2014+ Synergy = smart together

Learn about the successful collaboration and communication strategy between various European organizations, aimed at reaching the general public and achieving better results in cohesion policy projects. This strategy emphasizes cooperation, respect, and the use of transnational programs to formulate a common core message.

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Cohesion policy communication 2014+ Synergy = smart together

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  1. Cohesion policy communication 2014+ Synergy = smart together Communication strategy ERDF-ESF 2014 - 2020 Mieke Cornet & Marianne Schrama

  2. How it started • Many organizations involved in Europe – public (1828) • Lack of shared messages • Small individual communication activities • Expensive and ineffective • Lonely

  3. So, joining forces • Permanent Representation • Ministry of Economic Affairs • ERDF • ESF • INTERREG

  4. Goal • Reach the general public, wider scope • No more waste of energy and money • Better results • Feeling better

  5. Results so far • Photo exhibition 2009 • Europaomdehoek.nl • Midterm evaluation • Europa Kijkdagen 2011, 2012 & 2013

  6. Conclusions • We understand each other • We reinforce each other • We want to continue and enlarge

  7. Basic elements for the strategy • Co-operate where possible • Respect and room for differences • Projects are the key • Other funds are welcome

  8. Strategy • Process • Content

  9. Process 1 • Start from the current situation • Check on relationship • Transnational programs cautious • Step by step • Confidence must grow

  10. Process 2 • ESF & ERDF writing • European Fisheries Fund and Rural Development Program closely involved • Transnational programs involved in the background

  11. Process 3 • Before you can come to a common core message, you must agree on the method you will use to formulate this core message. • Process and content are intertwined

  12. Process 4 • Factor C • Determine common targetgroups by force field analysis • Determine common core message

  13. Current situation • Completion of the draft strategy • ERDF+EA > ESF > plenary session • Future milestones in a calendar

  14. Next future • Finalize strategy • Adopt strategy • Apply strategy on OP’s, year plans and activities

  15. Further steps • Continue cooperation: • www.europaomdehoek.nl • Europa om de hoek Kijkdagen (open days) • Expand cooperation: - joint activities - develop formats - singel webportal

  16. Lessons learned • A strategy: you do it together • Check assumptions • Mutual trust is the basis • Give each party space • Write together • Give the process time

  17. Questions ? • Ministry of Economic Affairs Marianne Schrama • OP Kansen voor West Mieke Cornet

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