CELDi Research Site At Lehigh University

1. CELDi Research Site At Lehigh University S. David Wu Iacocca Professor and Chairman, Industrial and Systems Engineering, P.C. Rossin College of Engineering & Applied Science Susan A. Sherer Kenan Professor of Information Technology Management, College of Business and Economics

2. Mission The Center promotes and conducts value chain research through the integration of emerging theory and best practices in planning & development, execution systems design & management, and information systems.

3. Modern Value Chain Anatomy Strategy Planning & Development Execution • Product/service • planning & management • Product/service portfolio • planning & management • Partnership development • Product/service design, • development & maintenance • Execution process & systems • design & development • Product/service launch • Sales & marketing • Order-to-delivery • implementation • Customer relationship • management • Supply chain management • eManufacturing • Post-sale support • Overall business • direction • Core competency • planning • Technology analysis • Competitive analysis • Partner opportunity • analysis • Value proposition • formulation

4. Initial Industry Input Execution Planning & Development Post-Sale Support Strategy Portfolio Planning & Mgt Distribution & Delivery Product/ Service Planning Product/ Service/ Systems Dvlpt Order Fulfillment Business Dvlpt (Marketing & Sales) Launch (rapidly growing pressure to shrink lead times) (continued pressure to shrink lead times) Performance Metrics(Market, Financial, Process, Partners) Structured, Integrated & Intelligent Decision Making Real-Time Decision Making Supply-Demand Integration Management Mgt Of Emerging Technology Collaborative Planning & Dvlpt (Products, Services, Systems, Partnerships) Value Chain Design For Customer Value Creation Effective eBusiness Reqs

5. Initial Industry Input Strategy Planning & Development Execution • Key Observations • Planning & Development is the linchpin that • effectively connects Strategy with Execution • +70% of total product/service cost is • determined during Planning & Development • Planning & Development is under dramatic • time compression pressures • The need for multi-vendor/partner participation • during Planning & Development is increasing • rapidly • Examples of Research Opportunities • Performance Measurement • Collaborative Planning & Development • Decision Making & Knowledge Management • Execution Systems Design & Management • Emerging Technologies With High Value Chain • Impact Potential

6. The Network Nature Of ModernValue Chains Value Strategy Organized Network Infrastructure Order-To-Delivery Execution Partners Producers Distributors Retailers Customers

7. Conclusion & Opportunity Planning & Development is in need of structured university research with an emphasis on its role in support of the entire value chain.

8. Why Lehigh? Multi-company - multi-disciplinary collaboration is at the core of the networked nature of value chains. Lehigh’s +25 Year History Of Engineering-Business Collaboration Include: • Masters - Management Science • Management Of Technology • Masters - Manufacturing Systems Engineering • Ben Franklin Technology Partnership • Birthplace of “Agility” • Integrated Product Development (IPD) Program • Integrated Business & Engineering (IBE) Honors Program • Masters - Business & Engineering • Bachelors - Computer Science & Business • Masters - Analytical Finance Many Education & Research Learning Cycles

9. Value Strategy scope Center for Value Chain Research (2003-) Organization and Technology Logistics & Supply Chain Operations Manufacturing Logistics Institute (since 1995) Models, Methodologies & Technologies Social & Economic Implications Recent ISE Research

10. New ISE Faculty in CVCR Ted Ralphs • Ph.D Cornell; Post Doctorate: Rice; IBM faculty fellow • Parallel Computing; Large-Scale Optimization Eugene Perevalov • Ph.D. UT Austin; Post Doctorate: Harvard, MIT • Non-linear Optimization; Wireless Networks; Financial Engineering Andrew Ross • Ph.D. UC Berkeley • Stochastic Processes; Queuing Systems; Telecommunications Rosemary Berger • Ph.D. Northwestern; 6 Years Industry Experience in Telecommunications • Network Routing; Traffic and Performance Analysis; Software Engineering Jeff Linderoth • Ph.D. Georgia Tech; Post Doctorate: Argonne National Lab; Industry Experience • Grid Computing; Discrete Optimization; Financial Engineering Larry Snyder • Ph.D. Northwestern; Industry Experience in Logistics • Supply Chain Optimization; Networks and Graphs Aurélie Thiele • Ph.D. MIT; Start in fall 2004 • Robust Optimization; Supply Chain Management; Operations Research

11. New Management & Marketing Faculty in CVCR • Ravi Chitturi • Ph.D University of Texas at Austin • New product design and development; customer emotion management; wireless technology; virtual customer and market simulation Ruihua “Joy” Jiang • Ph.D University of Western Ontario • Foreign direct investments; Japanese MNEs; technology management via strategic alliances Teresa McCarthy • Ph.D University of Tennessee • Role of marketing in demand management; demand planning and demand forecasting; market and supply chain orientation; collaboration forecasting and sales force forecasting management; e-commerce demand management Yuliang “Oliver” Yao • Ph.D University of Maryland • Supply Chain Management; electronic commerce; technology issues in supply chains; logistics modeling/simulation

12. New Management & Marketing Faculty in CVCR • Lucinda Lawson • Ph.D Texas A & M University • Organization change • K. Sivakumar, Tauck Professor of International Marketing & Logistics • Ph.D Syracuse University • Innovation generation and knowledge Management in supply chains; Pricing issues. Qingjiu “Tom” Tao • Ph.D University of Pittsburgh • Strategic alliance in emerging market environments; institutions and firm behavior; first mover advantage in international market entry Catherine Ridings • Ph.D Drexel University • Virtual communities, knowledge management, e-collaboration Lin Lin (Fall 2004) • Ph.D University of Arizona • Customer relationship management + 3 more for Fall 2004

13. Potential Target Markets • High-Value Manufacturing • Pharmaceutical • Financial Services

14. Offerings - Research Contract Research Projects • Specific objective(s) • Fundamental and applied research • Can be partner specific • Sanitized results can be published Collaborative Research Projects • Multi-partner support • Topic specific • Objectives can be tightly or loosely defined • Results can be published

15. Offerings - Information Exchange Partner Workshops • Partner forum • Best practices clearing house • Direct access to faculty and students Continuing Education • Topic specific public seminars • Partner specific customized seminars • Best practices & research findings Knowledge Management Center Of Excellence • Technical Report Series (i.e., eJournal) • Web site expands into an online library of select research papers and articles

16. Dedication To Partner Value Generation & Delivery • Professional center management • Faculty lead research projects • Standard offering processes • Custom-configured resource teams