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Dr Larkin’s MBA series. Your Online Reputation. Social Media: The emergence of Social Media in Healthcare and how to protect your profile and online reputation in a google search. Thomas Larkin DDS. Social Media.
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Dr Larkin’sMBA series Your Online Reputation
Social Media: The emergence of Social Media in Healthcare and how to protect your profile and online reputation in a google search Thomas Larkin DDS
Social Media • Social Media cuts both ways: There is never been a more powerful medium to build brands and market yourself to a broad audience. • BUT negative comments and ratings can adversely affect your potential new patients who will inevitably “google” your name prior to setting up a new appointment.
Consumer Behavior • Consumers are quickly embracing a “Ratings” mentality for goods and services on the internet
The Solution • You simply need to preemptively control the first page of google returns concerning your name and/or practice
Optimize • Google + • Yelp.com • Superpages.com • Yellowpages.com
1) Domain Names • Register the following domains • (1)Thomas Larkin DDS • (2)Tom Larkin DDS • (3)Dr Tom Larkin • (4)Dr Thomas Larkin
Titles - Local • Thomas Larkin DDS - Lexington Ky • Tom Larkin DDS - Lexington Ky • Dr Tom Larkin - Lexington Ky • Dr Thomas Larkin - Lexington Ky
SEO 101 • When your search phrase /title /and domain name match up, all search engines give you preference
The Title tag • Understand the use of the title tag • Every title of everything you post is your name • Also consider adding your location in your title
Mini 1 Page Web Sites • 1.Create a one page site for each name • Wordpress • Godaddy • 2. Optimize it around your name
YoutubeVideo • Office Web Cam • Use the 4 Domains as “Titles”
Distribution • Youtube • Linked In • Facebook • Twitter • Prweb