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Essentials of Digital Books from the Consumer’s Point of View

Explore the desires and frustrations of ebook readers, and discover what consumers truly want from publishers. Uncover the key factors influencing the optimal purchasing environment, and the need for a seamless merge between print and digital books.

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Essentials of Digital Books from the Consumer’s Point of View

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  1. Essentials of Digital Books from the Consumer’s Point of View Angela James, Carina Press (@angelajames) Jane Litte, Dear Author Media Network LLC (@jane_l) Sarah Wendell, Smart Bitches Trashy Books LLC (@smartbitches)

  2. “If you’re trying to persuade people to do something, to buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” -David Ogilvy

  3. Do you feel like publishers care about you as an ebook reader? 75.11% NO

  4. Let’s be rude: how old are you? • Largest group: 31-39 and 40-49 years • Second largest age group: 18-25 yrs. • Third largest: 50-59 yrs.

  5. All About Digital Readers • 2, 247 of respondents have been reading for ten or more years across multiple genres.

  6. Book Purchasing Habits

  7. What do readers want? To be heard.

  8. Do you feel like publishers care about you as an ebook reader?

  9. How can publishers be responsive? Social networking should not be used exclusively for publishers to talk to one another. It’s a conversation that requires listening to the consumer.

  10. What Consumers Want • Quality • Flexibility • Consistency • Searchability

  11. “The consumer isn't a moron; she is your wife. She wants all the information you can give her.” – David Ogilvy

  12. Customization & Use Is 9780684868530 _10036.pdb by Unknown Author on the Times Bestseller list today?

  13. Survey Responses: • “Sometimes I am bothered by the way the book 'looks' digitally. It's not that I don't understand what the author is saying, but I know the format is skewed.” • “Ebook tags and filenames for authors & titles are not easily sorted by author LAST name and by series order. This is a HUGE frustration for me as I want to be able to easily know what order to read books in a series!” • “Oftentimes an eBook's formatting is off and it's bothersome. I just purchased an eBook that double-sized words in the first few paragraphs at the beginning of each chapter. It was very annoying.” • “We want the same time and consideration put into ebooks as is put into hardcover books.”

  14. Irony is not good PR

  15. Pricing is still in flux. “FUnfortunately,” so is quality.

  16. DRM: Driving Readers Mad 73% of readers surveyed have not pirated

  17. Despite all that, we still want ebooks.

  18. Good News & Bad News: The optimal point of sale experience has not yet been created. Every online bookstore has essential features – and flaws that need to be eliminated.

  19. Optimal Purchasing Environment • Easy • Intuitive • Encouraging • Comprehensive

  20. Optimal Purchasing Environment 2 1 3

  21. Optimal Purchasing Environment 1 2 3

  22. The Ideal Merge: Paper & Digital The inability of print and digital books to promote one another for greater collaborative success is the true cannibal of everyone's profits.

  23. Digital Readers are Borderless

  24. “Please drop geographical restrictions. Its antiquated! I'm a legitimate customer, but being prevented from buying a book just because I'm not in an area makes me feel like a second-class customer.” “US-based publishers need to recognize that the publishing world does not end at the border. If they wish to increase their sales, they need to increase the availability of formats available to other countries.” “Bloody geographical restrictions! Isn't my non-US currency good enough??”

  25. Once and for all: print sales are not at war with digital sales. In the eyes of the end user, it's a book to read.

  26. Angela James http://carinapress.com @angelajames

  27. Jane Litte http://dearauthor.com @dearauthor @jane_l

  28. Sarah Wendell http://smartbitchestrashybooks.com http://sbsarah.com @smartbitches

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