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LibQUAL+™, Libraries, and Google™

LibQUAL+™, Libraries, and Google™. Martha Kyrillidou Fred Heath Jonathan D. Sousa. CNI Spring 2005 Task Force Meeting Washington, DC 4/4/2005. old.libqual.org. ARL Statistics and Measurement.

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LibQUAL+™, Libraries, and Google™

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  1. LibQUAL+™, Libraries, and Google™ Martha Kyrillidou Fred Heath Jonathan D. Sousa CNI Spring 2005 Task Force Meeting Washington, DC 4/4/2005 old.libqual.org

  2. ARL Statistics and Measurement …To describe and measure the performance of research libraries and their contribution to teaching, research, scholarship and community service … old.libqual.org

  3. old.libqual.org

  4. What is LibQUAL+™ LibQUAL+™ is a suite of services that libraries use to solicit, track, understand, and act upon users’ opinions of service quality. The program’s centerpiece is a rigorously tested Web-based survey bundled with local training that helps libraries assess and improve library services. old.libqual.org

  5. Dimensions old.libqual.org

  6. ARL Overall old.libqual.org

  7. ARL Undergraduate old.libqual.org

  8. ARL Graduate old.libqual.org

  9. ARL Faculty old.libqual.org

  10. Impact of Information Technology Upon Libraries Costs Access Restrictions Scalability User Behavior old.libqual.org

  11. Libraries Remain a Credible Resource in 21st Century 98% agree with statement, “My … library contains information from credible and known sources.” Note. Digital Library Federation and Council on Library and Information Resources. (2002). Dimensions and Use of the Scholarly Information Environment. old.libqual.org

  12. Changing Behaviors Recent Survey: Only 15.7% agreed with the statement “The Internet has not changed the way I use the library.” Note. Digital Library Federation and Council on Library and Information Resources. (2002). Dimensions and Use of the Scholarly Information Environment. old.libqual.org

  13. Library Use SummaryLibQUAL+ Spring 2003 Survey – UT Austin Aggregate old.libqual.org

  14. Googlization old.libqual.org

  15. “…everyone in class tried to get those articles on line and some people didn’t even bother to go to the stacks when they couldn’t Google them.” Graduate Student NYT Online 6/21/04 (Katie Hafner, “Old search engine in the the library tries to fit into a Google world”) old.libqual.org

  16. Printed Book Circulation: All ARL Libraries Note. M. Kyrillidou and M. Young. (2002). ARL Statistics 2000-01. Washington, D.C.: ARL, p.7. old.libqual.org

  17. Research Behavior: Personal Control When searching for print journals for research: • Only 13.9% ask a librarian for assistance • Only 3.2% consider consulting a librarian a preferred way of identifying information Note. Digital Library Federation and Council on Library and Information Resources. (2002). Dimensions and Use of the Scholarly Information Environment. old.libqual.org

  18. Reference Decrease: All ARL Libraries Note. M. Kyrillidou and M. Young. (2002). ARL Statistics 2000-01. Washington, D.C.: ARL, p.7. old.libqual.org

  19. ARL Means old.libqual.org

  20. Google™ Strengths • Breadth • R&D – 20% rule • Money • Ubiquity of access old.libqual.org

  21. Google™ Services • Google™ Scholar • Google™ News • Google™ Images • Google™ Maps • Google™ Local • Google™ Groups (includes all of Usenet) • Google™ Desktop • Google™ Ride Finder • GMail • SMS Interface • Google™ API • And on and on… old.libqual.org

  22. Google™ Services old.libqual.org

  23. Google™ Labs old.libqual.org

  24. Internet Very broad Little or no editing—everyone contributes Very speedy additions Wide focus Secrecy Commercial interests motivate Google™ and can impact its content “Walled Garden” More limited scope Cataloged content—knowledgeable few contribute Delay in additions Dedicated purpose “Black Box” effect for users Scholarly intent Google™ vs. Library OPAC old.libqual.org

  25. Google™ Isn’t Everything • Yahoo • From search, to portal, and back again. Now where? • A9 • Offering from Amazon, includes “Search Inside the Book®” and Google™ Web searching. • Requires a login to move your search history and preferences inside their servers. • Microsoft • MSN Search • Many other niche tools old.libqual.org

  26. Google™ Issues • 302 Redirect Exploit • “Cloaking” — Presenting different content to users from that sent to Google’s crawlers • Hidden content — Placing content off a Webpage via CSS • “Googlebombing” — Organized campaigns to link certain search terms to a particular site. • Advertising, paid rankings, “spamdexing”, etc. old.libqual.org

  27. What Can Libraries Do?A Few Approaches • Collaborate • Google Digitization Initiative • Integrate • From Google™ Scholar FAQs: • I am a librarian. Can you show my patrons the appropriate access links for my institution?Yes, we are working on this. We are currently testing OpenURL support with several libraries. It will be more widely available once we have worked out the kinks. Please let us know if you are interested. • Is there any way I can read the full text without being a subscriber?Check a nearby academic library, which will likely have a copy. For books, click on "Library Search" next to the title to find a library near you that has a copy of the work in question (this service is provided courtesy of OCLC). • Imitate • <http://www.google.com/intl/en/corporate/tenthings.html> • Educate • Fight • Risks alienating the very users one is trying to recapture old.libqual.org

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