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Select Post. Select Post . Select Post :« lifestyle » data since 2005 … … has more than 710.000 adresses of Belgian households who filled out the survey bpost has very extensive of information for segmented targetting 2 waves of 300.000 families in 2011. . Select Post .
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Select Post • Select Post :« lifestyle » data since 2005 … • … has more than 710.000 adresses of Belgian households who filled out the survey • bpost has very extensive of information for segmented targetting • 2 waves of 300.000 families in 2011.
Select Post How to participate as an organisation • Address rental • Inforequest • Sponsored question • Insert
Select Post address rental • Based on specific criteria : select your own target group • Advantages • Large choice of addresses (1 household up to 7) • Large choice of criteria (2.500 like hobbies, banking, holidays, cars…) • Very reactive file: up to 50% more result then other media sources • Regular Updates – recent information
Select Post inforequest • « Select Post families ask you for information (catalogue, visit, …) » • Avantages • Prospects you can’t ignore • Visibility / full personnalisation of your message • 300.000 families contacted/year • You only pay for collected address
Select Post sponsored question • « Add your own question in the Select Post Survey » • Advantage • You know who specifically is interested in your service • Ideal base for acquisition campaigns • 300.000 families contacted/year • Better insight into your prospects • Enrichment of your customer database • You only pay for collected addresses • Exclusivity on the address when you insert your name in the question
Select Post insert • « You can insert a flyer, promotion, a sample in the Select Post enveloppe» • Advantages • Visibility / full personnalisation of your message • Important household penetration : 300.000 families/campaign • Possibility to offer a promotion (ex. with Maxiresponse) • Possibility to segment and/or personalise your target