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Marketing and Social Media. Lessons Learned. Veronica Pierce Timothy Metzler Meir Horowitz Grace Croshaw. Lessons Learned for Submission 1- Rogue Networks. Research company before interview Send interview questions to interviewee beforehand Better video recording device
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Marketing and Social Media Lessons Learned Veronica Pierce Timothy Metzler Meir Horowitz Grace Croshaw
Lessons Learned for Submission 1- Rogue Networks • Research company before interview • Send interview questions to interviewee beforehand • Better video recording device • Better background and lighting • Adding background music to help hide background noise
Lessons Learned for Submission 2- Groove Commerce • Engage the interviewee of the purpose of the interview • Watch the lighting of the venue • Ask/Insist for a better interview setting
Lessons Learned for Submission 3 • In-depth preparation yields better content • Ice breaking session makes video more genuine • Interesting content yields an interesting video • Passionate interviewee makes for a better video • Pictures and associated sound accentuates the video
Going Forward • Only three submissions per year • Reach out to potential companies/entrepreneurs for students to interview for the semester • Prepare students for companies at Ignite Baltimore; more preparation the better the interview and content • Give examples as to the content of questions the client expects (MDBiz) • Schedule meeting with MDBizMedia consultant after first video is to be shot • Consult students as to how to turn interview into video • Allow for a test session for students to show/work with other students about their “lessons learned”