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Salesforce Introduced Zero Copy Partner Network to Simplify the Process of Integrating Data

Salesforce unveiled its groundbreaking Salesforce Zero Copy Partner Network, an international hub of tech and solution providers crafting secure, two-way zero copy interfaces for the Salesforce Data Cloud. This innovation enables seamless data actioning across the robust Salesforce Einstein 1 Platform. Brian Millham, Salesforce's President and COO, noted the challenge faced by businesses in managing scattered data.

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Salesforce Introduced Zero Copy Partner Network to Simplify the Process of Integrating Data

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  1. SALESFORCE INTRODUCED ZERO COPY PARTNER NETWORK TO SIMPLIFY THE PROCESS OF INTEGRATING DATA

  2. Introduction San Francisco, April 25, 2024 – Salesforce (NYSE: CRM) introduced the Salesforce Zero Copy Partner Network, a global ecosystem of technology and solution providers that are developing secure, bidirectional zero copy interfaces with Salesforce Data Cloud, allowing data to be actioned across the Salesforce Einstein 1 Platform.

  3. WHAT IS THE RATIONALE BEHIND SALESFORCE ZERO COPY PARTNER NETWORK Salesforce Data Cloud integrates all of your structured and unstructured customer data into a single 360-degree view that is available within Salesforce. This enables teams to make data- driven decisions while performing their daily tasks. This data drives actionable insights rather than simply providing access to information. Consider automated triggers based on client activity, for as a Slack message that alerts a sales rep when a consumer hits a pricing page on their website. This real-time information enables quick engagement. Data Cloud also lays the groundwork for trustworthy AI. By integrating and purifying your data, you ensure that AI models work with the most correct information.

  4. SALESFORCE ZERO COPY INTEGRATION AND ORGANIZATION CONTAINS Obtain Real-Time Access to External Data Without Duplicating Traditional techniques of retrieving data from other systems, such as setting up reverse ETL pipelines, are expensive and fragile. Businesses must establish and maintain the connection, then reconcile data changes over time. Take Action on Data at Any Stage of the Workflow – Once in Data Cloud, this unlocked data becomes part of Salesforce’s metadata framework and can be used for a variety of purposes, including generating business intelligence (BI) or AI insights, marketing segmentation or activation, creating unified customer experiences across sales, service, marketing, and commerce, and analytics through Tableau.

  5. SHARE CUSTOMER 360 INSIGHTS WITHOUT DUPLICATING DATA Salesforce zero copy partner network connectivity extends beyond only reading data from warehouses and data lakes. It also enables you to transmit key insights back to these systems, such as harmonized and unified customer data, as well as AI and BI insights, all without the requirement for data replication.

  6. FEATURES WHY IT’S IMPORTANT Most businesses use several systems to conduct their operations, yet only 28% of apps are linked, and more than 80% of company leaders suffer with data fragmentation and silos. To completely comprehend the entire customer experience, it is vital to combine this data into a 360-degree view of the consumer. However, the difficulty is the scattered data, which makes it tough to integrate, produce insights, and feed the data back into the engagement tools.

  7. REACH US Phone: +1 2196490424 Website: www.cloudmetic.com Email: info@cloudmetic.com

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