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Consumer Demand and Market Trends Comments on Data

Consumer Demand and Market Trends Comments on Data. Helen H. Jensen Iowa State University. Data for analysis. Consumer survey, scanner, intake data provide Form of food eaten Location of eating Factors associated with food choice Useful for program design and evaluation

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Consumer Demand and Market Trends Comments on Data

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  1. Consumer Demand and Market TrendsComments on Data Helen H. Jensen Iowa State University

  2. Data for analysis • Consumer survey, scanner, intake data provide • Form of food eaten • Location of eating • Factors associated with food choice • Useful for program design and evaluation • Food supply/availability provide • Historic trends, cross country comparisons

  3. New technical data bases for users • Pyramid food servings • Converts foods as eaten to pyramid group servings • Technical data bases on commodities (EPA) • Converts foods to amounts of basic “commodities” • Food supply – servings data • Individual diet analysis (CNPP)

  4. ISU study of trade data on wheat • Goal: to investigate losses in system due to omissions of wheat trade (imports and exports) • Current trade estimates include wheat flour and wheat flour in pasta, macaroni, etc. • We estimated amount of wheat in other traded foods (breads, cereals and mixes) • Results: • Amount of wheat in other food products was a significant component of both exports and imports but net effect is relatively small • Distribution among products differs between exports and imports

  5. Source: Current estimates ( USDA, Food consumption prices and expenditures http://www.ers.usda.gov/Data/FoodConsumption/spreadsheets.asp) New estimates: Calculated by Iowa State University (Batres-Marquez and Jensen, 2002). Data for new estimates: http://www.fas.usda.gov/ustrade Food commodity Intake database (FCID) and Technical support files (from CSFII 1994-96,98)

  6. Source: Batres-Marquez and Jensen, 2002. Data for new estimates: http://www.fas.usda.gov/ustrade/, Food commodity Intake database (FCID) and Technical support files (from CSFII 1994-96,98) Note: Pasta includes uncooked, canned and frozen (stuffed, nesoi pasta); and couscous Bread and similar products includes corn chips and similar savory snack foods and pizza and quiche New estimates: http://www.census.gov/foreign-trade/schedules/b/2002/schdb.txt., Food commodity Intake database (FCID) and Technical support files (from CSFII 1994-96,98)

  7. Source: Current estimates ( USDA, Food consumption prices and expenditures http://www.ers.usda.gov/Data/FoodConsumption/spreadsheets.asp) New estimates: Batres-Marquez and Jensen, 2002. Data for new estimates: http://www.fas.usda.gov/ustrade/, Food commodity Intake database (FCID) and Technical support files (from CSFII 1994-96,98)

  8. Source: Current estimates ( USDA, Food consumption prices and expenditures http://www.ers.usda.gov/Data/FoodConsumption/spreadsheets.asp) New estimates: Batres-Marquez and Jensen, 2002. Data from: http://www.fas.usda.gov/ustrade/, Food commodity Intake database (FCID) and Technical support files (from CSFII 1994-96,98) Note: Pasta includes uncooked, canned and frozen (stuffed, nesoi pasta); and couscous Bread and similar products includes corn chips and similar savory snack foods and pizza and quiche

  9. Discussion • Commodities are not “foods” • New markets and technologies mean continuing changes • Increasing demand for consumer information and education on use of labels. • Dairy vs. orange juice as source of calcium • Color of bread vs. label as indicator of whole wheat • Regulatory challenge of new food products • Biofortification with benefits for consumers • Increased use of specialty grains (e.g.,high protein, altered fatty acid composition, other functional properties)

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