DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION 11 The alcohol industry and alcohol policy (1)

1. DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION 11 The alcohol industry and alcohol policy (1) Working with the media (2) Quiz 6 Critique of the alcohol industry Broadcast interview Sound bite 6 SESSION 12 The alcohol industry and alcohol policy (2) Working with the media (3) Quiz 7 Critique of alcohol advertisements Lobbying meeting with member of European Parliament Sound bite 7

2. The European Court of Justice has said that: “it is in fact undeniable that advertising acts as an encouragement to consumption” • True • False

3. In the EC, what is a regulation?

4. In the EC, what is a Directive?

5. In the EC, what is subsidiarity?

6. In the EC, what is proportionality?

7. The European Court of Justice has said that: “it is in fact undeniable that advertising acts as an encouragement to consumption” • True • False

8. In relation to Catalonia & Loi Evin “It is in fact undeniable that advertising acts as an encouragement to consumption” - ECJ 1978, 1990, 2002

9. Regulations, which are immediately binding in all Member States

10. Directives, where the intentions of the legislation are set out but each Member State implements this on a national level

11. Principles of EU Law • Two principles govern whether the EU can pass a law for a given aim: • Subsidiarity – the EU should only act if its aims can be better achieved (due to either scale or effect) on a European level rather than local or national one. Another way of seeing this is that all action should take place on the lowest level that it can work successfully.

12. Principles of EU Law • Two principles govern whether the EU can pass a law for a given aim: • Proportionality – each action must be ‘proportionate’ to its aims, which means: • The means employed are suitable • They do not go beyond what is necessary to achieve the aim

13. Code: it is not allowed to create the impression that alcohol consumption improves social or sexual success. • These two people seem to have had sexual intercourse • STAP could not prove that drinking happened before sex ..complaint rejected

15. Lobbying: A working definition Lobbying organizations or coalitions urge decision makers to take a specific action e.g., cast a vote, adopt a regulation, write an editorial. They work to build relationships that provide access to decision makers and to determine what pressures or acknowledgment of agreement must be communicated to the membership and the public. Those who lobby serve as a resource to provide accurate information. They can serve as a bridge and connector to other decision makers or organizations and coalitions, including the opposition. To members and allies those who lobby can help people understand the formal and informal parts of the policy system.

16. Keep the following in mind when preparing your presentation for a lobbying visit with an elected or appointed official or a bureaucrat: Do your homework. Know how to open the meeting as positively as possible. Know how to introduce each person. Focus on one issue. Know what you want to ask the decision maker. Make it specific. Keep your presentation short and focused. Know what is negotiable and what is not negotiable. Help the decision maker with information and support. Everyone is needed. Each person on the visit should have a role. Leave the decision maker with some piece of paper, but give it to s/he after the oral presentation is made.