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Learn how advocacy can deliver big change and inform grantmaking strategy. Discover the key elements of creating top-line advocacy strategies and guiding grantees to develop a plan for success.
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Advocacy for Impact – Guiding Grantees to SuccessKristen Grimm and Ed WalzChristie McElhinney, The Colorado TrustGara LaMarche, The Atlantic PhilanthropiesGrantmakers in HealthNovember 1, 2010
Theory of Change Comes First Theory of Change
That Defines Policy Change Needs Required Policy Change Theory of Change
Which Determines Advocacy Needs Advocacy Needs Required Policy Change Theory of Change
All Inform Grantmaking Strategy Grantmaking Strategy Advocacy Needs Required Policy Change Theory of Change
An Approach What do you want to get done?
An Approach What do you want to get done? What is standing in your way?
An Approach What do you want to get done? What is standing in your way? Could policy help?
An Approach What do you want to get done? What is standing in your way? Could policy change help? • How can advocacy help? • Put problems on the agenda • Generate policy ideas • Recruit champions • Co-opt or neutralize opposition • Provide support or cover • Celebrate wins
An Approach What do you want to get done? What is standing in your way? Who needs to be engaged? • How can advocacy help? • Put problems on the agenda • Generate policy ideas • Recruit champions • Co-opt or neutralize opposition • Provide support or cover • Celebrate wins At what level will advocacy solutions be implemented? (Pick all that apply) Foundation Executive Foundation Program Cluster of Grantees Individual Grantees
An Approach What do you want to get done? What is standing in your way? Who needs to be engaged? • How? • Put problems on the agenda • Generate policy ideas • Recruit champions • Co-opt or neutralize opposition • Provide support or cover • Celebrate wins At what level will advocacy solutions be implemented? (Pick all that apply) What is the process to create top-line advocacy strategies? Who will be involved? What key questions must be answered? Foundation Executive Foundation Program Cluster of Grantees Individual Grantees
Guiding Grantees to a Plan • Define win
Guiding Grantees to a Plan • Define win • Win defines coalition needs
Guiding Grantees to a Plan • Define win • Win defines coalition needs • Chart a course to your win
Guiding Grantees to a Plan • Define win • Win defines coalition needs • Chart a course to your win • Know and plan for barriers
Guiding Grantees to a Plan • Define win • Win defines coalition needs • Chart a course to your win • Know and plan for barriers • Create a public face
Guiding Grantees to a Plan • Define win • Win defines coalition needs • Chart a course to your win • Know and plan for barriers • Create a public face • Nearly all education, tiny bit lobbying
Guiding Grantees to a Plan • Define win • Win defines coalition needs • Chart a course to your win • Know and plan for barriers • Create a public face • Nearly all education, tiny bit lobbying • Define metrics, then use them
Advocacy Capacity – The 5 Ps • Policymaking • People • Politics • Plan • Power