1 / 18

Place/ Distribution

Explore the crucial role of distribution channels in sports retailing, focusing on enhancing the overall experience for consumers. Learn about marketing strategies, merchandising tactics, and facility factors to optimize the distribution process in the sports industry.

cmcdonnell
Download Presentation

Place/ Distribution

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Place/Distribution HSS 3000/5263 Sport Marketing Dr. Brian Turner

  2. Introduction • Game itself • Tickets to the game • Concessions • Image of the event • Players and coaches • Merchandise and memorabilia

  3. Basic Distribution Concepts • Channel of distribution • “…organizations or individuals who direct the flow of sports products from producer to consumer” • Intermediaries

  4. Marketing Channels • Channels • Various sets or configurations of organizations linked together to deliver a product to consumers • Elements • Producers/Manufacturers • Wholesalers • Retailers • Consumers

  5. Marketing Channels • Direct Channels • Indirect Channels • Hard Goods • Ski outing

  6. Marketing Channels • Single- or multiple-channel strategy • Market coverage

  7. Sports Retailing Mix • Sports Retailing products • Stock a variety of team and player items • Recognize the appeal of sideline apparel • Target youth • Maintain a good mix of products • Cultivate the seasonal approach • Continue developing specialty stores and purchasing areas

  8. Sports Retailing Mix • Sports retailing price • Sports retailing distributing • Sports retail promotions

  9. Sports Retailing Mix • Retail Image • Atmospherics • Location • Sales personnel • Clientele • Merchandise assortment • Promotional activities

  10. Theory of Sport and Place • Elements that enhance/diminish attractiveness of venue • Landscapes • Artifacts • History and memories • Aesthetics • Problems

  11. Accessibility

  12. Trading Area or “Drawing Radius” • Critical factors • Demographics • Duration and frequency of the event • Emotional commitment • Perception of quality • Importance • Determination of sites • Relocation/expansion • Segmentation

  13. Parking

  14. Surrounding Area • Design • Politics • Sense of safety

  15. Design and Layout • Ease of access and exit • Access and sight lines for consumers who are physically disabled • Location and design of food services, concession stands, and bathrooms • Crowd management and control • Flexible vs. dedicated usage • Aesthetics

  16. Amenities • “Smart” seats • Upscale food and drink • Elaborate big screens, electronic message centers, and sound systems • Hot tubs and halls of fame

  17. Other Facility Factors • Personnel • Sense of security

  18. Ticket Distribution System • Team retail outlets • Ticket firms • Other consumer retail outlets • Payroll deductions • Television • Internet • Telephone systems

More Related