CAMPAIGN

1. Alex Almieda CAMPAIGN Final Major Project Alex Almeida AB90087

2. Alex Almieda CAMPAIGN Final Major Project Team Campaign Video: Angela Slocumbe Campaign Photography: Neil Phillips Campaign Graphics: Osman Amin Review Date: 3rd May 2017 For me to complete this task, I will be creating a presentation based on my experiences in the completion of the project. I will present all the elements of my research, on-going ideas and project development, and also the completion of practical tasks (Unit 8 AC3.2)

3. Alex Almieda INTRODUCTION • I decide on doing a campaign about healthy eating because I have gone though the struggle of changing from unhealthy to healthy and I want to help other people improve themselves. I could help people lives by doing this campaign. • The research has helped me a lot it has given me confidence in my campaign idea and has given me some good facts to include in the campaign. • I'm primarily focusing on a health and wellbeing campaign this health campaign is about healthy eating and the help of reaching a goal. • My first idea was about climate change then I decided to change it to healthy eating because it was something I could relate to in life.

4. Alex Almieda Contents Page • Campaign notes • Campaign note • Campaign analysis • Campaign Videos - Research Findings • Campaign notes • Campaign ideas • Campaign ideas • Campaign ideas • Digital storyboard • Campaign treatment • Plans on action • Organizing resources x2 • Making and maintaining contacts • Confirming resources • The audience • The audience • Campaign pitch • Ongoing monitoring • Ongoing monitoring • Ongoing monitoring • Example of the documents used x3 • Campaign video • Campaign poster • Campaign PackageWeb Development

5. Alex Almieda Checklist for analysing campaigns • Choose one campaign that you really like and then prepare your own illustrated report that identifies: what the campaign is about • Describe the mediums (i.e. moving image : TV or internet, print, audio : radio) the campaign organisers have used to conduct their campaign. • Your illustrated report should be added into this multi-media PowerPoint. The finished document should be well-focused and wide-ranging. You should: • use a range of research techniques • ensure that your work is accurate • Reference a range of examples to illustrate your report • draw relevant conclusions. Use the ‘P’ drive resources to explain your primary research and contribution in a campaign to promote work skills

6. Alex Almieda Campaign Notes Scan and insert handwritten research notes, additional PowerPoint slides and images My new campaign is about healthy eating I want to help make people healthier Because unhealthy life is going around fast day by day and therefore there are loads of unhealthy people.

7. Alex Almieda Campaign NotesScan and insert relevant images then add a description of the activities depicted . .

8. Alex Almieda Campaign Analysis campaign video analysis choose three or four campaign videos from the examples your teacher has given you identified the main message of each campaign video identified the target audience for each campaign video Think carefully about each campaign video and use your research skills to produce a report that you will present to the rest of the class. You could present your report as a PowerPoint presentation, a verbal report, a video or audio programme or a website.

9. Alex Almieda Campaign Notes Scan and insert handwritten research notes: book read to help you think about your social issue or the design and production of your campaign package.

10. Alex Almieda Campaign Videos - Research Findings When you are looking at campaign videos you could use the following chart to add screen-shots and graphics:

11. Alex Almieda Campaign research findings You are aiming to produce well-focused and wide-ranging investigations that result in a good quantity of highly relevant materials. In order to achieve this you must think carefully about your choice of campaigns. You should look at a diverse range of campaigns that cover issues, advertising and promotion. You will be able to compare and contrast these and comment on how they use appropriate mediums. Your descriptions of the campaigns must be well detailed and show that you have fully explored the nature and purpose of each campaign. You should present examples in a way that shows you have understood the nature and purpose of each campaign. These could be annotated to show that you have understood the different elements that make up the campaign content. What is the target audience for the campaign? What is the main message of the campaign? What methods have been used in the campaign? Was the campaign successful?

12. Alex Almieda Finding your campaign! Now you are going to think about a campaign that you would like to conduct. This might be a campaign for something you are passionate about or it might be about a local issue. • Campaign Video: • Make a list of the kind of campaigns that you would like to conduct • Pre-pitch Focus Group: Present your list with your group • Pre-pitch Focus Group: decide which of your ideas would be the most appropriate • Pre-pitch Focus Group: List the resources you need to have available to conduct your campaign • Complete the pre-production paperwork forms needed for an effective campaign

13. Alex Almieda Campaign Notes – Draft Proposal Scan and insert your handwritten copy of the proposal form: My new campaign is about healthy eating I want to help make people healthier Because unhealthy life is going around fast day by day and therefore there are loads of unhealthy people.

14. Alex Almieda Looking At Your Campaign IdeasName of campaign……………………………………

15. Alex Almieda Looking At Your Campaign IdeasName of campaign……………………………………

16. Alex Almieda Looking At Your Campaign IdeasName of campaign…………………………………… Equipment Setting Studio Videos of other campaigns Reviewing videos Acknowledge and learn Three People: Actor, Filmier and Sound producer IDEAS

17. Alex Almieda Campaign – Opening Credits Think about the font, design and information that you might include on your opening credits: I'm going to use a font and design that’s reliable such as Font/Design: Harlow Solid Italic Healthy Eating 32 size

18. Alex Almieda Digital Storyboard – Establishing ShotsName of campaign…………………………………… . .

19. Alex Almieda Campaign – Treatment Example Write out the final idea for your campaign and the package of materials that need to be produced. Work Title: healthy eating Estimated Duration: 30seconds-1min Target Audience: Young People Synopsis: I intend on making my advertisement appeal to a youthful audience more than before; with an environment that sends the necessary messages across to the audience. The advertisement will most likely have popular music and other visual features that appeal to youths.

20. Alex Almieda Putting plans into action • You have planned your campaign and prepared your materials. You now have to put these plans into action. • On your own or in a small group: • make sure that all the resources you have produced are finished meet with your group or the people who are helping you • confirm who is doing what and when they are doing it • keep a personal diary recording all the things you do during the campaign • conduct the campaign • make sure that you monitor the campaign and make any changes as necessary.

21. Alex Almieda • Organising your Resources • You will have to be organised when you start your campaign. • Below is an example of a chart, use this to log the resources and materials used. • Demonstrate that you have been organised.

22. Alex Almieda You will need to organise your resources when preparing for your campaign. You will need to be sure that you have all the materials you need when the campaign starts and for the smooth running of the campaign. Using an audit form such as the one below will help to ensure that you have everything you need, when you need it. You will be able to demonstrate your independent skills in conducting a campaign by completing all the relevant documentation. Careful completion, with identification of your own work, will provide clear evidence of your contribution to the campaign. Can you design a campaign logo to use ?

23. Alex Almieda Making and maintaining contacts It is essential that you make contact with people who can help with your campaign. You will need to maintain this contact during and after the campaign. You could produce your own Producer’s Handbook that includes all your contacts and contact details, set out on a page like the one below.

24. Alex Almieda Confirming Resources You will need to organize your resources when preparing for your campaign. You will need to be sure that you have all the materials you need when the campaign starts and for the smooth running of the campaign. Using an audit form such as the one below will help to ensure that you have everything you need, when you need it. You will be able to demonstrate your independent skills in conducting a campaign by completing all the relevant documentation. Careful completion, with identification of your own work, will provide clear evidence of your contribution to the campaign.

25. Alex Almieda The Audience What did the audience think? You will have to ensure that your campaign will be effective and be suitable for your target audience. To do this you could show your campaign materials to a sample of the audience and ask for their comments. You could do this in the form of a focus group or interviews, using a record card like the one below to record people’s views.

26. Alex Almieda The Audience

27. Alex Almieda Campaign Pitch

28. Alex Almieda Ongoing Monitoring You will need to monitor what you are doing and find out if there are ways to make your campaign better. To do this you could use a monitoring form such as the one below.

29. Alex Almieda Ongoing Monitoring

30. Alex Almieda Ongoing Monitoring

31. Alex Almieda Example of the documents used

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36. Alex Almieda Campaign Video Final Major Project Social Action Development Notes

37. Alex Almieda Campaign video • https://www.youtube.com/watch?v=8vTs_Ag9vRs&t=2s

38. Alex Almieda Campaign Poster Final Major Project Poster Development Print Screens

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40. Alex Almieda Campaign PackageWeb Development Final Major Project Wordpress Development Print Screes

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