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NC GreenPower

Enhancing marketing strategies to attract more donors, volunteers, and followers, leading to increased renewable energy projects and a greener Earth. Utilizing diverse tools for effective outreach and expansion.

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NC GreenPower

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  1. NC GreenPower Group 4 Ananya Reddy Teresa Thy Vu Phuong Luu Abdul-Rahman Hindi Kevin Courson

  2. GOALS/OBJECTIVES Past Goals/Objectives Current Short-Term Allocate marketing funds more efficiently Obtain more donors Increase number of volunteers Increase number of social media followers • Obtain more donors Current Long-term Goals/Objectives • Create a better more goal oriented marketing plan • Make the Earth greener • Increase renewable energy projects & carbon off-set mitigators

  3. CURRENT SITUATION

  4. Current Overall Marketing Program Marketing Goals Current Marketing Tools Success and Objectives

  5. Data Direct Mailers Annual Thank You Letters Social Media

  6. Branding

  7. SWOT ANALYSIS POSITIVE NEGATIVE INTERNAL EXTERNAL

  8. Overall Proposed Marketing Program Donation System Student Organizations Unpaid Internships Local Businesses Giveaway and Prizes Promotional Events Analyzing Demographics

  9. DONATION SYSTEM

  10. STUDENT ORGANIZATIONS

  11. PROMOTIONAL EVENTS

  12. UNPAIDINTERNSHIPS Utilize free student resources Advertise valuable work experience and course credit Certainty on length of work Employ interns to complete menial tasks

  13. EXPANSION OF SOCIAL MEDIA

  14. Local Businesses

  15. IMPLEMENTATION SCHEDULE

  16. Proposed budget

  17. Website Template http://helpme857.wix.com/ncgreenpower#!home/mainPage

  18. PROGRAM EVALUATION Expected benefits: • Increase in the number of donors • Stronger brand awareness of NC GreenPower • More promotion in social media • Corporate partnerships • Overall increase in renewable energy projects • Positive publicity for the overall organization • Increase in funding and revenue • Expansion of target market • Decrease in expenses

  19. EVALUATION CRITERIA

  20. EVALUATION STEPS

  21. SUMMARY

  22. FEEDBACK

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