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Image Wisely IRPA Workshop on Radiation Protection Culture, February 10 – 11, 2011

Image Wisely IRPA Workshop on Radiation Protection Culture, February 10 – 11, 2011. Priscilla F. Butler, M.S. Medical Physicist and Senior Director ACR Breast Imaging Accreditation Programs. ACR/RSNA Joint Task Force: Adult Radiation Protection. Formed in 2009 Partnered with ASRT and AAPM

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Image Wisely IRPA Workshop on Radiation Protection Culture, February 10 – 11, 2011

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  1. Image WiselyIRPA Workshop on Radiation Protection Culture, February 10 – 11, 2011 Priscilla F. Butler, M.S. Medical Physicist and Senior DirectorACR Breast Imaging Accreditation Programs

  2. ACR/RSNA Joint Task Force: Adult Radiation Protection • Formed in 2009 • Partnered with ASRT and AAPM • Develop initiative to build on the success of Image Gently

  3. Goals include • Raising awareness • Educating imaging professionals, referring providers, patients • 1-stop location to find links to great info already on the WWW • New educational content

  4. Action Plan • Target audiences will be addressed in two phases: • Radiologists, Technologists, Medical Physicists • Patients, Referring Physicians, Administrators • Targets areas (in order of priority) • Computed Tomography • Nuclear Medicine Procedures • Radiography / Fluoroscopy

  5. Initiative Name and Logo

  6. Key Messages • Imaging Wisely – • The right exam, performed the right way • Use the most appropriate exam for the clinical problem • Make sure the benefits outweigh the risks • If ionizing radiation is used, make sure the dose is appropriate

  7. Key Messages • When CT is the right exam – • Before imaging, check the dose and protocol • Tailor mAs, kVp, and other technical factors to patient size and indication • Use as few phases as possible to answer the clinical question • Scan only the indicated areas

  8. Demonstrate Your Commitment • A commitment to Image Wisely – • Pledge to the campaign • Get accredited (by the ACR or equivalent) • Participate in a Dose Index Registry

  9. Image Wisely Launch • 2010 RSNA: Special Interest Session • Radiology Editorial – December, 2010

  10. Marketing Plan • Promotional communications by Image Wisely leadership, including written and video pieces • Public service announcement for trade journals and general broadcast • Variety of collateral paraphernalia (e.g., lapel pins, stickers, etc.) distributed at the 2010 launch

  11. Image Wisely Website www.imagewisely.org Website chair – Christof Wald

  12. Image Wisely Website Content • Informational and reference content for imaging providers, medical physicists, and technologists • Links to CT equipment manufacturers’ dedicated microsites, with vendor-specific information on how to optimize dose on their equipment • Links to RadiologyInfo.org, acr.org, and rsna.org, Radiation Benefits/Risks Primer • A downloadable imaging history card for patients (co-sponsored by Image Wisely and the FDA) • The Image Wisely pledge form

  13. Educational Content Leadership • Imaging Providers Bob Zeman • Medical Physicists Bill Hendee • Rad Technologists Kevin Powers • Vender Microsites GE, Siemens, Philips, Toshiba • Referring Providers Julie Timmons • Patients RadiologyInfo.org Radiation Primer

  14. Imaging History Record Card

  15. The Pledge

  16. Pledges 3000 pledges, as of February 8, 2011!

  17. Work Continues

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