1 / 15

Lesson 6

Lesson 6. E-STRATEGIES AND PLANS. What is a Small Business Entrepreneur?. Entrepreneur n. a business man or woman of positive disposition who attempts to make profit from opportunities by risk, initiative and guidance from 2-small-business.com. SESSION OBJECTIVES.

cocheta
Download Presentation

Lesson 6

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lesson 6 E-STRATEGIES AND PLANS

  2. What is a Small Business Entrepreneur? • Entrepreneur n. a business man or woman of positive disposition who attempts to make profit from opportunities by risk, initiative and guidance from 2-small-business.com

  3. SESSION OBJECTIVES • MATCHING COMPETENCE TO OPPORTUNITY • RESOURCE BASED PLANNING MATRIX • COMPETENCE SELECTION • E-COMMERCE PLAN CONSTRUCTION

  4. DAY PROPOSED USING CAPABILITY AS SOURCE OF COMPETITIVE ADVANTAGE • MORGAN AND HUNT TABLED RESOURCE-ADVANTAGE THEORY OF COMPETITION • VARIATION IN COMPETENCE RESULTS IN DIFFERENT ROUTES TO COMPETING • DISTINCTIVENESS BASED ON HOW COMPETENCIES USED TO SUPPORT DIFFERENT POSITIONINGS

  5. FIGURE 6:1 A RESOURCE-BASED APPROACH TO E-COMMERCE PLANNING

  6. DIMENSIONS OF: • RELATIVE RESOURCE COSTS (COSTS LOWER OR HIGHER THAN COMPETITION) • PERCEIVED VALUE TO CUSTOMER • ASSESS FACTORS INFLUENCING CUSTOMER VALUE; EXAMPLES: • PRODUCT PERFORMANCE • RANGE OF BENEFITS • LEVEL OF SERVICE • PRICE • INFORMATION AVAILABILITY

  7. ASSESS FACTORS IMPACTING RELATIVE COSTS; EXAMPLES: • COST OF PRODUCTION • RAW MATERIALS • EMPLOYEE PRODUCTIVITY • DISTRIBUTION • FIXED ASSETS • RATE ON SIMPLE SCALE OF 1-10 • USE SCORES TO ENTER ON RESOURCE-ADVANTAGE PLANNING MATRIX (RAM) • GENERATES NINE ALTERNATIVE OPTIONS

  8. FIGURE 6:2 A RESOURCE-ADVANTAGE PLANNING MATRIX

  9. FIGURE 6:3 THE BRYMOR RAM ANALYSIS

  10. PORTER VALUE CHAIN SUGGESTS SOURCE OF 5 CORE PROCESSES: • INBOUND LOGISTICS • PROCESS OPERATIONS • OUTBOUND LOGISTICS • MARKETING • CUSTOMER SERVICE • AND / OR 4 SUPPORT COMPETENCIES OF: • MANAGEMENT CAPABILITY • HRM PRACTICES • TECHNOLOGY • PROCUREMENT

  11. FIGURE 6:4 A VALUE CHAIN MODEL

  12. E-PLAN STRUCTURE • SITUATION REVIEW • SWOT • KEY ISSUES • FUTURE OBJECTIVES • STRATEGY • MARKETING MIX • ACTION PLAN • FINANCIAL FORECAST • CONTROL SYSTEM • CONTINGENCY PLAN

  13. INTERNATIONAL IMPLICATIONS • WEB-SITE OFFERS GLOBAL REACH • ISSUE OF WHETHER FIRM CAN SERVICE OVERSEAS MARKETS • U.S. SITES OFTEN OFFER LOW PRICE GOODS • SAVINGS OFTEN DISAPPEAR UPON ADDING LOGISTIC COSTS AND DUTIES

  14. WEB-SITE USUALLY NEEDS OVERSEAS DISTRIBUTION OPERATIONS • FORRESTER RESEARCH ESTIMATE ONLY 10% OF COMPANIES ABLE TO SUPPORT INTERNATIONAL OPERATIONS • LESS OF PROBLEM IN B2B MARKETS BECAUSE HIGH VALUE OF INDIVIDUAL ORDERS

  15. Reasons to join2-small-business.com • To get FREE marketing content • To become an Entrepreneur • To get these benefits • To get discounts on our services • To get FREE software

More Related