Top Tips to Optimize Your Magento 2 Store For the Christmas and Holiday Season 2020!

1. TOP TIPS TO OPTIMIZE YOUR MAGENTO 2 STORE FOR THE CHRISTMAS AND HOLIDAY SEASON 2020!

2. The Christmas and Holiday season has almost arrived, and to gear up for the festival season, people around the world are excited to buy gifts for their family, loved ones, and themselves. Christmas and New Year are almost around the corner, which is when you can expect to get the maximum sales. Vendors and sellers all across the world are hoping to see an increase in sales, especially after the way everything has been affected due to the coronavirus pandemic. Most people prefer shopping online these days, which is a significant reason why most of the eCommerce sites and companies are doing well. Customers have a different set of expectations these days whenever they shop online, which has been set by large online retailers’ services and facilities. Customers have developed a habit of buying things online and sending gifts through online stores as well. Major players invest a lot of money in using tools and techniques that boost their sales by observing and analyzing a lot of things, like the behavior of customers, shopping trends, etc., and formulate solutions accordingly to improve the service.

3. But setting up an online Magento eCommerce store is no longer a big deal, and anyone can do it today. If you are looking to expand your market and reach out to more customers during the festive season to increase your sales, you can set up Magento 2 stores that function pretty well for online shopping. However, just setting up a Magento 2 store may not be sufficient to attract a larger crowd and some things need to be done to ensure that your store does well. Let’s look at some of the things that can be done to your Magento 2 store to enhance its reach and get better results in sales. Optimizing the Home Page: It is very important to make your customers feel the holiday spirit whenever they visit your Magento 2 store. So try optimizing the home page with a pleasant design that resounds the holiday spirit. Showcase all your special offers and discounts on the home page in a sorted and attractive manner. Customers often don’t know what or where to look, and the home page is their best guide—trying putting in images and videos and content that reflect how buying from you can enhance their festive season.

4. Load Time Optimization: Another significant factor is to deliver fast site speed in order to keep up with the competition. The rush is generally a lot during the festive season, and if your site takes a long time to load due to increased traffic, it can be very harmful as many potential customers may go to other online stores. It is essential to optimize the load time to meet the requirements of the consumers without any delay.

5. Implementing Holiday keywords: The search patterns undergo a drastic change during the festive season, and Google optimizes its search results accordingly. It is essential to identify keywords like best, deals, offer, cheap, discount, and other such related words. Once you know the keywords that can help in better search engine optimization, optimize the URLs, metadata, image tags, and webpages’ content to appear higher in searches. This increases the chances of better sales and overcoming your competition. Mobile Optimization:

6. Mobile optimization is a very important factor that needs to be kept in mind regarding your Magento store as most of the buyers today use their smartphones to make purchases. To make the best of the festive season in terms of revenue, make sure to optimize your website perfectly for mobile devices; otherwise, you can lose a lot of potential buyers. Inventory Management: Just setting up a Magento 2 store wouldn’t take you anywhere unless you have excellent inventory management. Here are some key points that you should follow to keep up with the demand for the festive season

7. Try avoiding out of stock situations during this season. Maintain an organized warehouse for better efficiency. Streamline the process of picking, packing, and delivering. Study current trends to get a better idea of the items that are in demand and stock up accordingly. Check the history of bestsellers and promote them, and manage their stocks efficiently to repeat the success. Feature the top overstocked items in your first festival blast. Offer small-overstocked items as gifts with larger purchases to lure shoppers. Shipping and Payment methods: Buyers expect quick and on-time delivery during the festive season, and it is of utmost importance to ensure that is happening. Communicate with shipping carriers and make sure that your shipping strategy is implemented properly and that you have all the necessary things required for packing and other such stuff.

8. Also, make sure to offer multiple convenient payment methods to prevent customers from abandoning the carts due to the lack of a suitable payment method. Study your customer base and get an idea of the preferred payment methods and make sure to integrate those payment methods to your Magento 2 store before the festive shopping starts. Active Participation in Social Media: Active social media participation is a key factor to drive in more buyers and increase sales. Most of the people today spend a lot of time on various social media platforms. Make sure to organize social media campaigns to reach out to the maximum number of people possible. Be active during the festive season and keep your target audience informed about your products along with a vibe of festivity that would encourage them to visit your store. Proper visual appeal and constant connection with the buyers can increase your traffic and sales tremendously during this Christmas and holiday season 2020.

9. Optimize Customer Support to Deliver the Best Experience: You may get all kinds of visitors to your store during the festive season. You may get a lot of first- timers as well who may require assistance to get an optimum shopping experience. Ensure that your live customer support is optimized properly to help the buyers instantaneously, which will add to their shopping experience and increase the chances of repeat sales and referrals. If you do not have a live chat option on your Magento 2 store for Christmas and holiday season 2020, now is the time to implement it to keep up with the customers’ queries and solve them as quickly as possible. Revise Product Suggestions: It would be best if you revised the product suggestions during the festive season as most people shop for gifts. recommendations accordingly in light of the festive mood. So revise your

10. Leverage Urgency: You can create and promote time-limited offers, which creates a sense of urgency. Customers coming across the flash deals or deals that are expiring soon may fear missing out on the deal, urging them to make the purchases faster. Adding a sense of urgency in a time-bound aspect may lead to more excellent sales of your products within a limited time frame. Make the best of people’s fear to miss out on great deals to increase your sales rapidly. Final Words These are some of the essential recommendations that you can implement in your Magento 2 store to experience sky-high sales during the festive season. Make sure to get in touch with trusted, reliable, and experienced Magento developers.

11. Considering the present scenario and increased demand for online shopping, it is wise to get in touch with the best Magento development company and hire Magento developers to optimize your Magento 2 store for Christmas and holiday season 2020, as well as implement features that can increase customer interaction and make things easier for them in every aspect. All the best and greetings of the festive season!