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THE SHOW MUST GO ONLINE-WEB TV

THE SHOW MUST GO ONLINE-WEB TV. TRANS-ATLANTIC DIALOG MAY 2008. CONVERGENCE. GLOBAL CONVERGENCE MEDIA TECHNOLOGY. CORPORATE. CENTER FOR THE DIGITAL FUTURE. THE DIGITAL DIVIDE IS CLOSING HOUSEHOLD ACCESS IS OVER 60% IN SHORT…

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THE SHOW MUST GO ONLINE-WEB TV

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  1. THE SHOW MUST GO ONLINE-WEB TV TRANS-ATLANTIC DIALOG MAY 2008

  2. CONVERGENCE • GLOBAL CONVERGENCE MEDIA TECHNOLOGY CORPORATE

  3. CENTER FOR THE DIGITAL FUTURE • THE DIGITAL DIVIDE IS CLOSING • HOUSEHOLD ACCESS IS OVER 60% • IN SHORT… • THE INTERNET HAS BECOME AN ESSENTIAL PART OF EVERYDAY LIFE AND CHANGED THE WAY WE RELATE TO THE MEDIA AND EVERYTHING ELSE

  4. MEDIA HAS BEEN TRANSFORMED BY THE INTERNET…… • THE INTERNET HAS CREATED AN ENVIRONMENT WHICH ALLOWS MORE USERS TO CREATE CONTENT

  5. INTERNET TV • Television users are now more attracted to the medium itself as much as the specific content • Users increasingly feel internet gives them political power

  6. CONVERGENCE THE ADOPTION OF HIGH PEFORMANCE COMPUTERS…. • SHIFT TO DIGITAL PLATFORMS AND THE CREATION OF HIGH SPEED COMPUTER NETWORKS ALLOW FOR NEW WAYS OF DOING THINGS • OLD BARRIERS OF TIME AND SPACE ARE PRACTICALLY ELIMINATED

  7. OWNERSHIP CONVERGENCE FOR MEDIA CONGOMLERATES • DISNEY,VIACOM, SONY FOCUS ON THE MERGING OF NETWORKS, MEDIA COMPANIES, ETC. • AS A RESULT… • GOVERNMENT RETOOLS MUCH OF THE CURRENT RESTRICTIONS AND LEGISLATION

  8. NEW VIEW OF CONVERGENCE • CONCEPT OF CONVERGENCE GIVES RISE TO DIVERSITY OF CONTENT WITHIN THESE MEDIA AREAS AS A RESULT OF THESE PARTNERSHIPS…. • AS A RESULT-

  9. WEB TV – NEW MARKETS • THE USE OF BOTH PROFESSIONAL CONTENT AND ALSO “USER GENERATED CONTENT”

  10. QUESTIONS FOR THE INDUSTRY • HOW DOES THIS EFFECT THE CURRENT PLAYERS IN THE MARKET? • WHAT KIND OF CONTENT WILL SUCCEED ONLINE? • HOW DOES THIS NEW CONTENT GET PRODUCED AND MARKETED AT OPTIMAL COST? • HOW WILL PRODUCERS, PLATFORMS AND ADVERTISERS WORK TOGETHER?

  11. TRANS-ATLANTIC DIALOG • CHALLENGE FOR 2008- THE YEAR OF WEB TV……

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