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Functional Business Systems: Marketing, Finance, HR, Accounting, and Production

Explore the various functional areas of business systems, including marketing, finance, human resources, accounting, and production. Discover how these systems are interconnected and the role they play in the success of an organization.

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Functional Business Systems: Marketing, Finance, HR, Accounting, and Production

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  1. 0 Chapter 7 Functional Systems

  2. 0 Functional Business Areas

  3. 0 0 Which functional area interests you the most? • Marketing • Finance • Human Resources • Accounting • Production/Operations/Manufacturing

  4. 0 Marketing Systems • Interactive Marketing • Sales Force Automation • Customer Relationship Management • Market Research and Forecasting • Advertising and Promotion • Product Management • Sales Management

  5. Marketing System Example • Oracle Siebel • http://www.oracle.com/webapps/dialogue/dlgpage.jsp

  6. 0 0 What is Spyware? • Shares my personal info with a data center • Takes control of my computer • Delivers pop-up adds • Tracks my Internet usage • All of the above

  7. 10 Has anyone ever head of Claria? • Yes, its for allergies • Yes, its a cartoon • Yes, they are leaders in online behavioral marketing • No

  8. 10 Does Marketing have anything to do with Spyware? • Yes • No

  9. Targeted Marketing • appeal to people in specific Communities • Content of messages is aimed at targeted audiences • Context: If you buying plane tickets online, you might be more interested in ad for suitcases. • Demographic/Psychographic  Online Behavior.

  10. Marketing System and Spyware Proliferation • There is a connection between all of the following: • Targeted Marketing, Marketing Information Systems, Spyware, Spam, and Junk Mail • Information about your online behavior allows companies to • Target you specifically • Learn about connections, context, demographics, psychographics, and online behavior

  11. 10 Does anyone really care about manufacturing systems? • Yes • No

  12. Manufacturing Systems • This is where we see the use of process control systems. • From petroleum processing to toy manufacturing • CAM: Computer Aided Manufacturing • CIM: Computer Integrated Manufacturing

  13. Computer Integrated Manufacturing (CIM) • Simplify production processes. Re-engineer vs. gradual improvement. • Automation – robotics, artificial intelligence • Integrate production process with other systems: Order processing, inventory control, finance systems.

  14. Human Resource Systems • HRM: Human Resource Management • Employee Self-Service Systems • Let employees manage their • Benefit Packages (Health Insurance) • Retirement Plans (Investments) • Online HRM systems... • Integration with Monster.com, CareerBuilder.com, etc. • Helps companies recruit more effectively

  15. HR Systems

  16. Accounting and Finance Systems • What is really the difference between accounting and finance?

  17. 10 Investment Management • Accounting • Finance

  18. 10 Cash flow forecasting • Accounting • Finance

  19. 10 Payroll • Accounting • Finance • HR • Accounting mostly but some HR

  20. 10 Order processing • Accounting • Finance

  21. Accounting Systems

  22. Financial Management Systems

  23. A complete accounting system may have some of the characteristics of an MIS, TPS, and DSS. A complete marketing system may combine an MIS, ECS, TPS, and DSS Functional Business Systems

  24. TPS ECS DSS MIS Marketing Information Systems Customer Relationship Management Sales Force Automation Interactive Marketing Sales Management Market Research and Forecasting Advertising and Promotion Product Management

  25. Types of Information System vs.Functional Business Areas

  26. Summary • Typically, Business is broken into 5 Functional Areas and Information Systems can be designed for just one of the areas. • But this is not always the case… • Example: A Robust TPS may be used in Accounting, Marketing, and Finance. • Also, a complete functional system may not fit into one of the six categories • Example: An Accounting Systems is both a TPS and an MIS.

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