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Thou shalt be attractive. Learning Goals:. To understand how the dictator (the power of advertising) pressures us into conforming to the dominant view of what is attractive.
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Learning Goals: • To understand how the dictator (the power of advertising) pressures us into conforming to the dominant view of what is attractive. • To be able to identify and reflect on one person who swims against the tide and to understand why Leunig views this as admirable.
Dove Beauty Evolution • http://www.youtube.com/watch?v=iYhCn0jf46U&feature=player_detailpage#t=44s
Pair and Share • What do they know already about the power of advertising? • How is it artificial? • Why is it that some people are more susceptible to advertising than others?
Artificial posing as authentic • Dove Real Beauty Campaign Hypocrisy.
Inauthentic? • Was Jennifer Hawkins brave to pose nude? Write a persuasive paragraph. The picture was taken in support of the Butterfly Foundation: an organisation that supports people with eating disorders and encourages positive attitudes to body image.
“Thou shalt be attractive” • Revisit your two column notes on ‘Thou shalt be attractive’. • Discuss the main ideas that Leunig raises regarding the dictator, our unforgiving society and how this has resulted in the loss of true authenticity and individuality.
An unforgiving world • Leunig suggests that we “have never lived in so much fear” before. It is the fear of being unattractive and abandoned, of rejection and failure. This links to Leunig’s recurring argument that we are delusional about how much freedom and individuality we have. • We believe the maxim that “the more I reveal myself, the less you will love me” so instead we pretend to be something we are not, we become what we believe other people expect or want us to be to avoid rejection.
It is admirable to swim against the tide... • Return to ‘Hello, Welcome to our Drought’ p.4 “To be indelibly splattered with one’s own uniqueness and irregularity and to let it show and live by it is to court a difficult life- but not to do so is to invite a feeble existence filled with a big, stupid silicone implant to keep it up.” • “We have fantasy and delusional versions of individuality but do we have the stomach for the real thing?”
It is admirable to swim against the tide... • Despite Leunig’s cynicism there are people who do this! Who is this guy?
Peter Singer: Controversial Philosopher • http://bigthink.com/ideas/13786 • What is controversial about his views? Which groups might find his views offensive?
Consequences • “We may learn the line ‘unto thine own self be true’, but we also learn about the disaster we invite when this advice from Shakespeare is put into practice.” p.44 • Singer’s views on euthanasia of disabled babies caused significant controversy, particularly when he was first employed at Princeton. He has been labelled ‘Professor Death’ and has been called a ‘bigot’ against people with disabilities.
Writing time: • Read the article individually and take notes on the consequences that Singer has faced due to his different views. • Write a paragraph on what Leunig would think of Singer.
Returning to the Goal: • Think of another person who has gone against the mainstream views. What was their view and did they face any consequences for believing something different? Your example can be a historical one or more recent!
Homework (due Monday): • Write a 600-word expository essay using the ideas from ‘Thou shalt be attractive’ and the secondary texts discussed. PROMPT: It is difficult not to conform to a dominant reality.
