MOZZARELLA CHEESE MARKET ANALYSIS

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2. MOZZARELLA CHEESE MARKET ANALYSIS • Mozzarella cheese is a low fat cheese. Increasing awareness regarding health issues caused by food containing high fats and calories such as cardiovascular diseases has led to high preference for mozzarella cheese. The global mozzarella cheese market is projected to reach US$ 51.50 billion by 2027, at a CAGR of 5.2% over the forecast period. The market growth is attributed to focus of key players in the market on offering various mozzarella cheese products. For instance, WhiteWave Foods Company's 'Horizon Organic' brand offers organic mozzarella string cheese. Saputo Cheese USA Inc. 

3. also offers cheese snacks in the form of string cheese, swirl cheese, cheese sticks, and cheese snack bars as everyday snack items. Moreover, Saputo Cheese USA Inc. introduced the on-the-go snack item 'Frigo Cheese Heads Swirls‘, sold under the brand name ‘Frigo Cheese Heads’, in which mozzarella and cheddar cheese are twisted together to form swirls. • However, stringent government regulations against mozzarella cheese processing, maintaining its quality, and safety is expected to hamper the growth of the global mozzarella cheese market. • Among milk source, the buffalo segment is expected to gain a significant market share during the forecast period, owing the creamier, softer, and more flavorful properties of buffalo milk-based mozzarella cheese over cow, sheep, and goat milk-based mozzarella cheese. Moreover, buffalo-based mozzarella cheese has certain health benefits such as it is low in calories compared to other varieties of cheese such as cheddar. It is also a rich source of calcium and protein.

4. Figure 1. Global Artisanal Ice Cream Market Share (%), By Region, 2018

5. Among applications, the commercial use segment is expected to gain a significant market share during the forecast period, owing to increasing numbrer of Quick Service Restaurants (QSRs) throughout the world. For instance, as of December 2018, Pizza Hut had a total of 18,431 restaurants worldwide. Moroever, increasing working population is also expected to boost demand for QSRs and other on-the-go meal outlets. For instance, according to the World Bank data, in 2015, the global female labor force accounted for 38.96% of the total labor force and reached 39.07% in 2017. Moreover, the global labor force was 3.35 billion in 2015 and reached 3.43 billion in 2017. This trend is expected to boost growth of the commercial use segment during the forecast period.

6. Figure 2. Global Artisanal Ice Cream Market Share (%), By Flavor, 2018

7. North America accounted for the largest market share of around 37.15% in 2018, owing to increasing consumption of pasta and pizza in this region. The market is also expected to witness rapid growth over the forecast period. Moreover, presence of key market players in the region is also expected to contribute to the market growth. For instance, market players such as The Kraft Heinz Company, Grande Cheese Company, BelGioioso Cheese Inc., Saputo Inc., Sargento Foods Inc., and Organic Valley have their headquarters in North America, leading to higher export from this region. • Furthermore, according to the data released by the U.S. DA (The United States Department of Agriculture) National Agricultural Statistics Service in October 2018, per capita consumption of mozzarella cheese in the U.S. was 10.66 pounds in 2007, which increased to 11.57 pounds in 2017. Therefore, increasing consumption of mozzarella cheese in the U.S. is also expected to boost the market growth in North America.

8. Players operating in the global mozzarella cheese market are adopting various growth strategies such as mergers, acquisitions, and business expansion to enhance their market share. For instance, in January 2018, Fonterra invested US$ 125 million of capital expenditure at its Stanhope site to double the size of cheese production plant. This expansion is expected to increase cheese production by a further 35,000 metric tons at the site for a range of cheeses including mozzarella. • Moreover, in May 2019, Arla completed acquisition of processed cheese business in the Middle East from Mondelez International, Inc. (the Kraft cheese brand). The acquisition gives Arla full ownership of a state-of-the-art cheese production site in Bahrain. This is expected to offer growth opportunity to Arla to expand the company’s cheese production in Middle East and Africa. • Major players operating in the global mozzarella cheese market include, The Kraft Heinz Company, Fonterra Co-operative Group Limited, GroupeLactalis S.A., Grande Cheese Company, Arla Foods Inc., BelGioioso Cheese Inc., GranaroloS.p.A, Saputo Cheese USA Inc., Sargento Foods Inc., and Organic Valley.

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