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Red , Yellow , Green Light Session. Presenter: Chinmoy Patra and Soumitra Kundu A imil Kolkata(Branch). Our Trends. Current FY Trends – Civil Ind. Current FY Trends – Civil Imp. Current FY Trends – Team Performance. Current FY Trends – Distributor Performance.
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Red, Yellow, Green Light Session Presenter: Chinmoy Patra and Soumitra Kundu Aimil Kolkata(Branch)
Current FY Trends – Segment Analysis (Civil Indigenous)
Current FY Trends – Segment Analysis (Civil Imported)
New Strategies that we will Employ • Aggressively promotion of new special type products – like , Servo Controlled CTM, Servo Control CTM cum Flexure, Long Beam Bend Testing Apparatus, Visco- 2000, Wheel Rut Shaper, Cannon Manning Viscometer, Large Pull out Test Apparatus (Geotextile ). • Promoting Package offer along with Imported and survey range. • Full Range of Hydraulic Lab Equipment . • RCPT Indigenous. • Offer Turn Key based projects. • Closely work with consultant – Road, Soil, Concrete , Cement and Survey…. • Incorporation of our technical specification in micro level. • 3D animated presentation to be required.
New Applications/Products/Industries we plan to venture into
Strategies Which Worked • Relation with customer. • Product quality. • Understand the customer needs. • Reach in right time. • Risk taking for customized equipment. • Educate customer.
Plans Ahead Identification of new products for existing customer segment . Identification of new application area for existing products. Diversification of business segment - Products / Services. More Customer visit. Prompt services / respond to customer. Understanding the needs of customer. Educate external & Internal customers. Establishment of Dealer Network in uncovered area. Establishing technical partnership with various nodal authority – like – IIT/NIT/ CSIR Lab. Proactive promotional activity to get close the relations ship with customer. Cross selling activity between VBT / Branch.