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Experiments to Uncover Unconscious Behavior

Experiments to Uncover Unconscious Behavior. Criteria: Real problem Relevant to food (health) Actionable Best method Best journal. Experiments to Uncover Unconscious Behavior. Example: Cough medicine dosage & kids 70% use spoons Does spoon size bias dosage? Why? When worst?.

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Experiments to Uncover Unconscious Behavior

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  1. Experiments to Uncover Unconscious Behavior Criteria: Real problem Relevant to food (health) Actionable Best method Best journal

  2. Experiments to Uncover Unconscious Behavior Example: • Cough medicine dosage & kids • 70% use spoons • Does spoon size bias dosage? • Why? When worst? Results (mgs poured): Method: • Pediatrician office flu/cold patients • 2x2: teasp vs. tblsp; kid vs. no kid • Pour ½ tsp; answer questions • Off to see pediatrician Criteria: Real problem Relevant to food (health) Actionable Best method Best journal

  3. Experiments to Uncover Unconscious Behavior Example: • Cough medicine dosage & kids • 70% use spoons • Does spoon size bias dosage? • Why? When worst? Results (mgs poured): Method: • Pediatrician office flu/cold patients • 2x2: teasp vs. tblsp; kid vs. no kid • Pour ½ tsp; answer questions • Off to see pediatrician Criteria: Real problem Relevant to food (health) Actionable Best method Best journal

  4. Experiments to Uncover Unconscious Behavior What environmental cues induce Mindless Eating? How do we know when are we sated? What biases our taste? How do parents influence eating habits? What tricks us (and kids) into overeating or eating worse?

  5. Unforeseen Benefits from Cross-Disciplinary Research • Most theories in consumer behavior and psychology are overly nuanced (3rd way interactions, 3-5 studies or excessive mathematical complexity) • Interdisciplinary research offers wider options . . . • Consistent results of a new, important inspired theory • vs. • New, inspired, important results with consistent theory • New horizons, new friends, new influence • What value-added is your 21starticle in an old field • versus your1st article in a new field? No one cares about food behavior. Why can’t you study something important? – Dean, 1994

  6. New Questions I Would Like to Join with Others to Answer? 1. BMI Brothers: How can two kids from the same family have widely different BMIs? 2. Hidden Persuaders: What do parents do that unknowingly influences their children’s eating behavior at a different time (school, older)? 3. Baby Buffet: Does wide exposure to variety at 1-2 lead to wider preferences later in life? What makes a foodee? 4. SmarterLunchrooms.org– How can we nudge better lunchroom decisions? 5. Food Stylizing: Why do high-end culinary conventionsimply meat forward, odd numbers, height not width? Can we use this to trick kids into eating healthier?

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