1 / 22

HURRICANE ISLAND OUTWARD BOUND

HURRICANE ISLAND OUTWARD BOUND . Case Analysis. OVERVIEW. Tony. MIND MAP. Tony. MISSION STATEMENT. Hurricane Island Outward Bound’s mission is to: Provide in a wilderness setting: Safety Challenges Educational experiences Improve: Self-esteem Self-reliance Concerns for others

colby
Download Presentation

HURRICANE ISLAND OUTWARD BOUND

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HURRICANE ISLAND OUTWARD BOUND Case Analysis

  2. OVERVIEW Tony

  3. MIND MAP Tony

  4. MISSION STATEMENT Hurricane Island Outward Bound’s mission is to: • Provide in a wilderness setting: • Safety • Challenges • Educational experiences • Improve: • Self-esteem • Self-reliance • Concerns for others • Stewardship Tony

  5. PROBLEM STATEMENT • Organization Structure • Too complex • Under-staffed • Too much upper management • Marketing • Non-existent before 1980 • No MoE’s • No knowledge of costs to implement CRM • Define a target market Tony

  6. PROBLEM STATEMENT • Budget/Funding • Too many courses that were under capacity • Lack of government funding • Off-season not being utilized • Undecided pricing strategy Tony

  7. ALTERNATIVE COURSES OF ACTION Tony

  8. PLAN OF ACTION:RADICAL

  9. POA OVERVIEW Jose

  10. ACTIONS TO BE TAKEN Jose

  11. TIMELINE 2005: Join Social Media 1999: TV Reality Show 1987: Cut Courses 1989: Termination of Staff 1992: Hire PDP Recruiter 1980 1985 1990 1995 2000 2005 2010 Jose

  12. RESPONSIBILITY DISTRIBUTION Jose

  13. FINANCIAL ANALYSIS Budget • Increase enrollment by increasing marketing • Focus on PDP • Increasing tuition Revenue Cost • Cutting unprofitable courses • Shrinking staff Nancy

  14. SWAG GUIDELINE Nancy

  15. PRO FORMA STATEMENT Nancy

  16. ALLOCATING MKTG FUNDS Nancy

  17. PRICING STRATEGY • Priced lower than estimate of $75 per Public Course SPD • PDP SPD priced at $200 Nancy

  18. PRICING RESULTS • Target # of SPDs = 48,000 • Projected Revenue = $3,600,000 • Projected Expenses = $3,500,000 • Projected Profit = $100,000 Nancy

  19. RESULTS OF CUTS Nancy

  20. PERFORMANCE EVALUATION Nancy

  21. RISK ANALYSIS 9% 22% 29% 40% Nancy

  22. THANK YOU. QUESTIONS?

More Related