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E-Commerce

E-Commerce. MGMT 661 - Summer 2012 Night #6, Part 2. Definition of E-Commerce : commerce that is transacted electronically, usually over the Internet. textbook Figure 10-1. Some Stats. First quarter 2011 e-commerce estimate increased 17.6 percent from the first quarter of 2010.

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E-Commerce

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  1. E-Commerce MGMT 661 - Summer 2012 Night #6, Part 2

  2. Definition of E-Commerce: • commerce that is transacted electronically, usually over the Internet textbook Figure 10-1

  3. Some Stats • First quarter 2011 e-commerce estimate increased 17.6 percent from the first quarter of 2010. • First quarter 2012 e-commerce estimate increased 15.4 percent from the first quarter of 2011. • Total retail sales increased 6.5 percent from Q1 2011 to Q1 2012. • E-commerce sales in Q1 of 2012 = $53.2 Billion • Total Retail Sales in Q1 of 2012 = $1,083 Billion • So, E-Commerce = 4.9% of sales http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

  4. What is unique about E-Commerce? • Internet is ubiquitous • Internet works the same everywhere (IEEE standards) • Low market entry costs • Unique Marketing Abilities • Multi-media • Targeted messages to Individuals • Easy for consumers to find pricing information • more Information Symmetry

  5. Internet Business Models • Virtual Storefront • Information Broker • Transaction Broker • Online Marketplace • Service Provider • Social Network

  6. Google Revenue by Source http://milehighseo.org/wp-content/uploads/2012/04/google-qtr1-fy2012-revenue.png

  7. AdWords • Google's main source of revenue • you bid on terms and then pay-per-click • whoever pays the most has their ad on top • you can use "frequency capping" • other advertising services: • AdSense - buy terms on non-google.com sites • banner ads on their content sites (egyoutube) • certified Google Advertising Professionals

  8. Important Concepts (Buzzwords) • Types of E-Commerce • B2C • B2B • C2C • Clickstream Tracking • B2B data sharing methods • Electronic Data Interchange • "Public" Exchange • Private Exchange

  9. M-Commerce • Advantages: • even more ubiquitous B2C commerce • GPS enables very targeted marketing • new digital goods, e.g. ringtones and games • Challenges: • mobile devices' display and input ≠ PC screen and keyboard • even more ubiquitous

  10. Geek Speak Time • Client-Side Processing • JavaScript = instructions that run inside your browser • can track your mouse, read and write cookies, etc • Server-Side Processing • processes data from your browser to create a unique response

  11. Next Class... • Decision Support Systems • Knowledge Management Systems • Paper Ideas from tonight: • Case Study : UPS Supply Chain Services • Case Study : Oracle Accelerate (for mid-sized companies) • Survey of CRM systems • AdWords: selecting keywords, how much to pay

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