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The impact of publishing an overview of raspberry health aspects. Review in BioFactors. Beekwilder, Hall & de Vos Antioxidants from raspberry How are they measured Comparison to other fruits Effect of culture practice and cultivar What happens during freezing or jam-making Bio-availability
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The impact of publishing an overview of raspberry health aspects
Review in BioFactors • Beekwilder, Hall & de Vos • Antioxidants from raspberry • How are they measured • Comparison to other fruits • Effect of culture practice and cultivar • What happens during freezing or jam-making • Bio-availability • No new data, only literature
What is the impact of publishing this? • Paper available March 20th 2006
Society appreciates this paper • 23rd March: Willem Koert publishes a small message about this article in WB. Message: raspberries are healthy! • That evening Radio 1 journaal broadcast a live interview with Jules Beekwilder • NOS 8-o’clock news has an issue that raspberry is healthy
Immediate reaction of written press • NRC next • Eindhovens dagblad and other regional newspapers • VARA gids • J/M magazine for parents • Cosmopolitan • Etc.
Magazines all over the world • Natuurwetenschap en Techniek - Petra de Gunst; • Gezond Nu - Raissa Luif; • Shape Magazine (N.Y., 2.000.000 readers) - Sharon Liao; • Self Magazine - Anna Roufos / Lee Walker; • Working Mother Magazine - Michele Bender; • WebMD (http://www.webmd.com/content/article/122/114560.htm) - Elaine Magee; • Natur+kosmos (German) - Jan Berndorff; • "Integral" (Spanish) - M.T. Palomas Peix. • Dagens Nyheter (Sweden)- Torill Kornfeldt • Daily Health News - Shannon McKay Carroll
Websites • http://www.newswise.com/articles/view/519282/?sc=rsmn; • http://www.nutraingredients.com/news/ng.asp?n=66791-raspberries-the-berries; • http://www.eufic.org/web/page.asp?cust=1&lng=en&page=LS&fftid=10 • http://www.planet.nl/planet/show/id=75098/contentid=694815/sc=078cdb • http://vrouw.blog.nl/gezondheid/2006/03/25/eet_gezond_eet_een_framboos • http://www.seniornet.be/sn_gezond/voeding.htm • http://www.boerhaavenet.nl/index2.php?id=1549&cat=73 • http://www.fanlogradio1journaal.nl/pivot/entry.php?id=1834 • http://www.biofoodonline.nl/nieuws/productnieuws/framboos_blijkt_heel_gezond.html • http://www.pluskrant.nl/index.php?blogid=1&catid=5 • http://www.essentialorganics.nl/228 • http://www.dieetcare.nl/news_article.php?s=0&k=0&cod=52 • http://www.waarmaarraar.nl/pages/re/1476/Frambozen_blijken_ongekend_gezond.html • http://www.slankelijn.be/m-200606-paged-3 • http://www.verspunt.nl/archief.php • http://www.healthydirect.co.uk/pages/cm/cm_news.asp?newsID=17484786&mode=FULL • http://www.rfgyh.co.uk/rfg/view.asp?content_id=144&parent_id=21 • http://www.nubella.com/content/view/1776/41/ • http://www.whfoods.com/genpage.php?tname=foodspice&dbid=39 • http://www.fonteine.com/framboos.html • http://www.scientistlive.com/news/daily-news/15200/raspberries-a-better-source-of-antioxidants.thtml • http://www.lef.org/news/LefDailyNews.htm?NewsID=3651&Section=NUTRITION • http://susanslack.thecolumbiarecord.com/default.asp?item=162437 • http://www.foodnavigator.com/news/ng.asp?n=66791-raspberry-antioxidant-ellagitannins • http://motionsguiden.blogspot.com/2006/04/unika-antioxidanter-i-hallon-och_03.html • http://www.nyfikenvital.org/?q=node/882 • http://motionsguiden.blogspot.com/2006/04/unika-antioxidanter-i-hallon-och_03.html • http://dev.health24.co.za/news/Cholesterol/1-924,35241.asp • http://www.oregon-berries.com/cx15/raspberry_a_better_source_of_antioxidants.pdf#search=%22Beekwilder%20raspberry%22 • http://www.medica.de/cipp/md_medica/custom/pub/content,lang,2/ticket,g_u_e_s_t/oid,18133/print,1 • http://www.nwfoodalliance.co.uk/news.php?news_id=2961&news_start=&page_number= • http://www.consorzio.com/whatsnew.php • www.medicalnewstoday.com/medicalnews.php?newsid=40761 • www.dn.no/forsiden/politikkSamfunn/article754443.ece • www.aftenposten.no/helse/article1266272.ece
And it doesn’t stop ….. • July 13th 2006: • Full-page article about raspberry in regional newspapers • Het Parool • BN/De Stem • Eindhovens dagblad • Tubantia • Limburgs dagblad • De Gelderlander • de Stentor • Brabants Dagblad • Provinciale Zeeuwse Courant • July 30th 2006 • Interview Radio L1 (Limburg)
Impact on sales fresh raspberries Data Fruit World Breda
And there is probably direct impact on health…. • NOS website august 2006: • During the first half of 2006, per family 49 kg fruit was bought in NL: 2kg more than last year • Mainly raspberries, berries and exotic fruits
Why is the raspberry health-message so well received? • The Dutch love raspberries • Raspberry is traditional Dutch and natural • Raspberry is tasty • Raspberry is healthy • Need for information • Health aspects • Stories: Historical & botanic information • Where can we buy them cheaply?