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EN313 // Week 7 16 December 2010 Ajarn Erica, Bangkok University

EN313 // Week 7 16 December 2010 Ajarn Erica, Bangkok University. Words in bold. The company had a new product to sell so it decided to run an ad to get some business. Many adverts are only effective because they persuade people that they need products or services that they don’t need.

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EN313 // Week 7 16 December 2010 Ajarn Erica, Bangkok University

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  1. EN313 // Week 716 December 2010Ajarn Erica, Bangkok University

  2. Words in bold • The company had a new product to sell so it decided to run an ad to get some business. • Many adverts are only effective because they persuade people that they need products or services that they don’t need. • Some advertising is deceptive, you can’t believe a word they tell you. • The company had just enough money in their budget to buy a slot on prime time TV, but only for 10 seconds.

  3. There is a man who wakes up in the morning after sleeping on an advertised bed in advertised pajamas. He bathes in an advertised bath, washes with advertised soap, shaves with an advertised razor, has a breakfast of advertised juice, cereal and toast which was toasted in an advertised toaster, put on advertised clothes and look at the time on his advertised watch. • He drives to work in an advertised car, sits at an advertised computer, drinks his favorite advertised drink and writes with his advertised pen. Yet this man does not want to advertise his business, saying that advertising does not pay. Finally, when it is too late and his unadvertised business goes broke, he then advertises it for sale.

  4. Ad analysis • What can you see in this ad? • What is the ad for? • How do you know? • Is it easy to tell? • Is the ad effective? • How? • What strategies are used? Attracting attention, arousing desire, implanting conviction, stimulating action • Does it make you want to buy this product or service?

  5. Options for the advertising assignment (15%) • Option A Be part of a 6-person group that participates in the Creative English Advertising Contest on January 27, 2011 (Week 11) Receive 15/15 points • Option B Create your ad in class in Week 9 with a partner (Score out of 10) Attend the contest on January 27, 2011 & write a reflection paper (5 points)

  6. Creative English Advertising Contest27 January 2011, Library Hall • 6 students per group • Bring one 65x49 cm sheet of cardboard, glue, scissors, color pens and anything else. Dictionaries & course documents allowed. • Hint: the product is used on the human body. • Must use 2 out of the 3 materials that will be provided the day of the contest. • 15/15 on advertising assignment • If not competing… • 1 diamond (bring ID card) • AND…I’m a judge!

  7. In-class Creative Advertising Assignment (15 pts.) 2 students (pair work) create a printadvertisement for a green product. The advertisement must include the strategies studied in class. Scores based on: Creativity Advertising strategies Clarity *Moved from Week 10 Week 9* (13 January 2011)

  8. If option B (creating ad in-class 13 January) • Choose your partner week 7 • Choose your green product in BEFORE week 9 • Study the product online before week 9 • Buy materials: cardboard, markers, glue, anything • Bring materials to class week 9 • Create your ad in class • Then go to the contest on 27 January and write a reflection paper

  9. How to make the ad • 10 points from ad, 5 points from participation in contest (reflection paper) Strategies • Attracting attention • Arousing desire • Implanting conviction • Stimulating action Bring paper, sheets of cardboard, crayons, markers, ANYTHING you need to create your ad!

  10. What’s a green product? http://www.naturalcollection.com/ http://www.greenpeople.org/ http://www.ecohip.net/

  11. Product: Burt’s BeesAd: Print adWhere: MagazineStrategies: Arousing desireAttracting attention Comparison

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