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Indianapolis Public Transportation Corporation

,dknfvijsf. Purpose of Meeting:Announce discontinuation of ICE on Friday, December 31, 2010Overview of service (purpose, stats, etc.)Future planning (CIRTA, Indy Connect). Overview. . . . . Background:The Indianapolis Public Transportation Corporation(IndyGo) applied for one-time Federal funding to demonstrate the value of a commuter express service in the Central Indiana region. While IndyGo operates the ICE Routes, funding is completelycovered by the grant and ridership r34527

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Indianapolis Public Transportation Corporation

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    1. Indianapolis Public Transportation Corporation

    2. ,dknfvijsf Purpose of Meeting: Announce discontinuation of ICE on Friday, December 31, 2010 Overview of service (purpose, stats, etc.) Future planning (CIRTA, Indy Connect)

    3. Background: The Indianapolis Public Transportation Corporation (IndyGo) applied for one-time Federal funding to demonstrate the value of a commuter express service in the Central Indiana region. While IndyGo operates the ICE Routes, funding is completely covered by the grant and ridership revenue.

    4. ,dknfvijsf

    5. ,dknfvijsf Methodology: Routes determined by 2005 COA (Comprehensive Operational Analysis) recommendations Required local match commitment from municipalities Goal to demonstrate demand for commuter transit options to and from Marion County (downtown Indianapolis)

    6. ,dknfvijsf Three ICE Routes were launched: Fishers, Carmel and Greenwood With the early discontinuation of the Greenwood Route due to low ridership, those funds extended the operating time of the Fishers and Carmel Routes Exhausted funding in December 2010 will result in the discontinuation of the remaining demonstration services in Fishers and Carmel

    8. ,dknfvijsf Fishers ICE – Launched October 15, 2007 Monday – Friday, peak hour service (express – limited stops) Inbound and outbound time points Park and Ride – Eastern Star Church, Fishers 56-passenger, ADA-accessible motor coaches Fare pricing: $2 (07-08); $3 (08-present) Grant value: $1,894,696 ($681,000 from Greenwood) Average monthly farebox revenue: $17,000 Average cost per trip: $6.87 Ridership: 2007: 19,055 (Oct. 15 – Dec. 31) 2008: 120,553 2009: 81,782 2010: 48,746 (through Sept. 30)

    9. ,dknfvijsf Carmel ICE – Launched March 17, 2008 Monday – Friday, peak hour service (express – limited stops) Inbound and outbound time points Park and Ride – Meijer, Carmel 56-passenger, ADA-accessible motor coaches Fare pricing: $2 (07-08); $3 (08-present) Grant value: $1,400,696 ($187,000 Greenwood) Average monthly farebox revenue: $13,500 Average cost per trip: $9.12 Ridership: 2008: 69,053 2009: 53,909 2010: 40,683 (through Sept. 30)

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    11. ,dknfvijsf Expenses Include: Service provider hourly operating rate Park and Ride lease agreements Capital/Equipment (signs, bike racks) Marketing/Advertising Administrative fees

    12. ,dknfvijsf Marketing/Advertising: Paid television and radio advertising ICE service incorporated into IndyGo’s advertising plan Promotional collateral: individual rack cards and integrated IndyGo materials IndyGo website and eNews provides ICE info/updates Extensive media relations for launch and throughout demonstration Coordination with Fishers and Carmel on information distribution

    13. ,dknfvijsf Service Adjustments: 2008: Added service to Fishers ICE to accommodate increased ridership due to gas spike 2009: Fare increase; reduced ridership 2009: Early termination of Greenwood ICE 2009: Announced new stops in proximity to Clarian People Mover and Methodist Hospital 2009: Adjusted time points to better serve ridership

    15. About CIRTA: The Central Indiana Regional Transportation Authority is dedicated to bringing more transportation options that will better connect the urban core of Indianapolis with Marion, Hamilton, Hancock, Shelby, Johnson, Morgan, Hendricks, Boone, Delaware and Madison Counties. CIRTA, with assistance from IndyGo, is looking at other avenues—and exhausting all possible options—in an attempt to sustain the ICE service.

    16. ,dknfvijsf About Indy Connect: A collaboration of public entities working toward a regional transportation vision. Building on decades of research and the recommendations of a private-sector led task force, Indy Connect seeks to engage the public in shaping a regional transportation system that will benefit all Central Indiana communities. Express bus service is a key component of Indy Connect.

    17. ,dknfvijsf Indy Connect Timeline: Revised draft plan due November 1, 2010 Regional plan adoptions December 2010 Local funding legislation proposed for 2011 Indiana General Assembly Local funding necessary for growth and expansion of transit programs

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