1 / 10

A Need for Censorship in Advertising?

A Need for Censorship in Advertising?. 溫啟惟 陳品璇 賴俊潾 許晉瑞. Main ideas of the first paragraph. 1.Most people admit that what we see in the media affects the way we think and act,and most agree the media has a negative effect on children.

colin-gates
Download Presentation

A Need for Censorship in Advertising?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A Need for Censorship in Advertising? 溫啟惟 陳品璇 賴俊潾 許晉瑞

  2. Main ideas of the first paragraph • 1.Most people admit that what we see in the media affects the way we think and act,and most agree the media has a negative effect on children. • 2.Over years some leaders have suggested creating laws to help protect children from exposure to inappropriate TV show and movies.

  3. First Paragraph words and phrases • Stimulate(v.)刺激 cause to do • Federal Trade Commission美國聯邦貿易委員會 • an independent agency of the United States federal government • Inappropriate (adj.)不合適的; 不適當的 • not suitable for a particular occasion etc • Politicians (n.)政治家 • a leader engaged in civil administration • Press (n.)新聞出版傳播界 • News reporters,publishers,and broadcasters

  4. Main ideas of the second paragraph • In the early 1970s, people started to become concerned about advertisements. • People from within the industry would review ads of all companies. NARC’s official purpose is to maintain standards of truth, accuracy, morality,and social responsibility.

  5. second Paragraph words and phrases • Advertisement(n):廣告/宣傳a presentation that sells a product or service • Devised(vt):設計/想出to design ortothinkout • censorship(n):審查/檢查(制度)theactofmodifying a publicationorbroadcast • NARC(n):稽查麻藥的警探 • Standards(n):標準 • Accuracy(n):正確性 • Morality(n):道德

  6. second Paragraph words and phrases • Branches(n):分枝 a division • NAD(n):全國廣告部門 • NARB(n):全國廣告審查委員會

  7. Main ideas of the third paragraph • National Advertising Review Board reviews cases in which the NAD (National Advertising Division)and advertisers cannot agree.

  8. Third Paragraph words and phrases • Publication(n):出版/發行to publish • Advertising(n):廣告業 advertising company • Association(n):協會/公會guild • Regulate(v):管理to supervise • Appropriate(adj):適當的suitable

  9. Main ideas of the fourth paragraph • A third level of regulation exists with the advertisers themselves. Advertising agencies want the public to have confidence in their ads. • All of the above levels of self-regulation have created a fairly reliable system for maintaining a high standard of advertising in the United States.

  10. Fourth Paragraph words and phrases • self-regulation(n):自我調節control by oneself or itself, as in an economy or business organization. • Intercession(n):調解the act of intervening or mediating.

More Related