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Effective Public Relations. April 22, 2006 Chuck Fitzgerald Rotary Club of Peoria Darryl Henning Rotary Club of White Tanks. What is PR?. “Public relations helps an organization and its publics adapt mutually to each other.” Public Relations Society of America
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Effective Public Relations April 22, 2006 Chuck Fitzgerald Rotary Club of Peoria Darryl Henning Rotary Club of White Tanks
What is PR? “Public relations helps an organization and its publics adapt mutually to each other.” Public Relations Society of America “Public relations is the business of inducing the public to have understanding for and goodwill toward a person, firm or institution.” Merriam-Webster On-Line
Is There a Correlation Between Effective Public Relations and Membership?
What is Effective PR? It’s Intentional It’s Effort It’s Fun
What is a Best Practice? The optimum way to perform a process. Pricewaterhouse Coopers Top 10 Best Practices for Rotary Club Public Relations:
PR: Best Practices # 10 Create a PR Team # 9 Collect & Keep Club Archives
PR: Best Practices # 8 Nominate Yourself for Awards # 7 Attend Community Events
PR: Best Practices # 6 Develop a Strong Club Brochure # 5 Join Your Local Chamber of Commerce
PR: Best Practices # 4 Identify & Visit Community Leaders # 3 Educate ALL Members about Rotary
PR: Best Practices # 2 Invite the Media to Your Club # 1 Wear Your Pin
Media Ideas • Student of the Month Program • Interesting/Relevant Speakers • Service Projects • New Officer Elections • Fundraising Events • RI Programs • Member BIOs
Homework Assignment Develop a PR plan Identify Top 3 PR related action items Do them before July 1
Thank You! www.rotary.org www.rotary5490.org Chuck Fitzgerald Rotary Club of Peoria 623.229.7674 chuck_f@cox.net Darryl Henning Rotary Club of White Tanks 623.584.9038 dhenning@westvalleyview.com