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Marketing

Marketing. Introduction. Concurrent engineering requires the use of many people outside the engineering design office. Marketing is a key element in how a part may be designed, produced, packaged and advertised.

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Marketing

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  1. Marketing

  2. Introduction • Concurrent engineering requires the use of many people outside the engineering design office. • Marketing is a key element in how a part may be designed, produced, packaged and advertised.

  3. Commercially designed parts must be manufactured at a cost that does not cut into profits. • The product needs to be packaged for shipping in a cost effective manner as well.

  4. The following slides will discuss the marketing factors that have an effect on the design process.

  5. - Engineering - Manufacturing - Inventory Control - Engineering - Engineering - Manufacturing - Inventory Control - Shipping - Engineering - Manufacturing - Engineering - Manufacturing - Inventory Control - Shipping - Sales Photo from MJE Corporation Photo from Delta Tool and Manufacturing Inc Photo from GBI Cost Analysis includes expenses from the following departments:

  6. Was an engineering analysis done to: Minimizing Costs • Test the use of less expensive materials? • Redesign packaging to cut cost? • Cut the cost of maintenance, repairs, and operation? • Check the reliability of the cost estimate?

  7. Optimization of production costs Use of existing equipment, processes and facilities. Low cost tooling. Utilization of standard parts. Use of new and more efficient processes. Need to cut down on inspection and testing. Minimizing Costs

  8. Packaging Design Factors Size of the Package Shape of the Package Ability to Stack Packages Container is Structurally Sound Product Protection Low Cost Eye Catching Minimal Use of Material Standardized for Transport Dust and Dirt Humidity Extremes Vibration from Transport Temperature Extremes Shock Photo from LANCO INC

  9. Packaging Design Factors Foreign Languages Used Where Necessary Color Printed Text Art Work Fonts: Readability, Style Size of Text Color: Attention Getting Warnings: Chemical, Fragile, Biological Special Instructions: Quantity to Stack, How to Open, Other Associations with Holidays, Nature Relationship to Human Feelings Trademarks Logos Photos from Transparent Container Company

  10. Packaging Design Factors Differences and Attractiveness Compared to Competitors Competitive Environmental Disposal of Packaging: Biodegradable? Recyclable? Minimal use of Material: For Cutting Cost. For Cutting Waste. Photo from LANCO INC

  11. Advertising • For advertising purposes, renderings and illustrations of products are necessary to show the public. • The concept or system design documentation helps the public understand what it is that you designed.

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